• Does Email Really Drive Conversions?
    Research shows that only 18% of consumers click to buy in response to email communications. Is it possible that email should not be used for selling? Here is an analysis, plus tips on how to overcome data challenges. 
  • Gmail For iPad Now Supports Split-View Multitasking
    Gmail for iPAd’s new update features support for split-view multi-tasking. Fans have been waiting for this for five years.
  • Suspected BEC Scam Artists Arrested After Flaunting Wealth in Social Media: Report
    Dubai police have arrested two Nigerians suspected of participating in business email compromise scams after they allegedly had flaunted their wealth in social media. The two have been extradited to the U.S. and charged in a Chicago court. Roughly a dozen figures were arrested overall.
  • Slack Relies On Email To Call Zoom Meeting During Outage
    Slack, the supposed email killer, called a Zoom video meeting when the service went down in May. And how did it get people to the meeting? Via a companywide email. 
  • The Top 10 B2B Email List Providers: Opinion
    Buying an email list can streamline the lead-generation process. But where do you find a good email list? Here is a list of the top 10 B2B email list providers. 
  • The Real Impact Of GDPR After Two Years
    Launched in 2018, the GDPR has had a lasting effect on businesses. But the privacy rule hasn’t been as successfully implemented as the planners had hoped. Here’s an analysis of the three ways the world has changed in GDPR’s first two years. 
  • Mailchimp Unveils Virtual Book Festival
    Marketing/email firm Mailchimp has launched a virtual book festival titled By the Books: A Collection of Rising Voices. It features books and conversations with authors. 
  • Australia Fines Woolworth's For Alleged Spamming
    Woolworth’s has been fined by the Australian Communications and Media Authority for sending emails to people who had unsubscribed. The company’s systems were deemed “inadequate” for compliance with the country’s Spam Act.
  • How To Conduct Group Email Messaging Within Yahoo Mail
    Group emails are a good way of communicating with a large number of people. Here are tips on how to do this effectively within Yahoo Mail, from collecting email addresses to creating the message. 
  • How AI Can Help SMBs With Their Email Marketing
    AI has helped businesses drive added revenue to the tune of $14 trillion. So small businesses should begin taking advantage of it. Here’s how AI can help small brands with their email marketing strategy.
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