Google is making Gmail the “new home for work,” allowing users to do everything from the same screen or app. Several changes leaked on Tuesday. 

Richard Socher is leaving his job as chief scientist of Salesforce to start his own company. At Salesforce, he oversaw development initiatives and the scaling up of Einstein cloud AI services.

It may be time to change the chief marketing officer (CMO) title. Latane Conant, chief market officer of 6sense, explains why. 

Email marketing can be a goldmine for brands. But you can’t end random, spammy looking emails — you need stellar personalization. Here’s how to send the warmest cold emails.  

Thinking of marketing in China? Email may not be the best channel to use. Apps are more popular. Here is an analysis of this cultural reality. 

GOP Senate candidates are lagging behind Democrats in online fundraising. They need to invest in increased email solicitations and Facebook advertising, experts say.  

The Verge is offering advice to consumers on how to avoid having their emails tracked. “All of those obnoxious marketing emails that crowd your inbox aren’t just pushing a product,” it writes. “They’re also tracking whether you’ve opened the email, when you opened it, and where you were at the time by embedding tracking software into the message.”

DevOps has introduced a bit of humor into the serious business of email marketing. It has posted a chart, titled, Email Recipients in the Real World. Among the categories are dead people and email addresses you bought from a click-bait service.

Email lists are based on a simple premise: You have to get people to subscribe to your emails. That takes many things, including a strong call to action. Here are seven ways to build a quality email marketing list. 

Don’t believe pronouncements saying that Gen Z has a short attention span and doesn’t read its emails. These young consumers can be reached by email — all you have to do is break through the noise. Here are tips on how.