Email is a useful marketing channel, but it comes with a set of unique issues. Here are the top 10 email marketing challenges, with tips on how to overcome them.

Emotet, the malicious botnet, reappeared on Friday after a five-month hiatus with 250,000 messages being delivered, mostly to people in the U.S. and the UK. Other targets were in Africa, the Middle East and South America. 

B2B marketing and sales teams should never forget that their emails are going to other humans. Here are some lessons in B2B email etiquette.

Email marketers must switch from a mostly transactional and promotional strategy to one driven by content in response to the pandemic. The rule of thumb: Brands should be capturing 10% or more of their site traffic via email. 

The killing of the EU-U.S. Privacy Shield by the European Court of Justice could also hamper data flows between Europe and Brexit Britain. Here’s an analysis of possible long-term impact. 

Many B2C brands provide personalized customer experience. But this is an idea that is only now catching on in the B2B sector. But Covid-19 is accelerating this transformation. Here is a customer experience game plan for B2B companies.   

The hospitality industry has been hard hit by the pandemic. But email opens and click-through rates have spiked in the industry as we approach reopening. Here are the numbers, and an analysis of why. 

Are your unsubscribe numbers up? You could tweak your email subject lines or ask for feedback. But those are the usual tactics for dealing with this problem. Here are five ways to reduce unsubscribes and avoid harm to your deliverability and business. 

Email is rapidly evolving and brands can now send automated cart abandonment emails to subscribers, using platforms like Shopify or Magento. That’s one option available to ecommerce marketers. Another is SMS. 

Most of what you do as a marketer depends on data, and email is no exception. Here are the metrics you need to analyze when conducting email marketing campaigns.