The Back-to-school season is different this year, between home schooling and online education. But the National Retail Federation expects a strong sales period. Here’s a guide to creating back-to-school email newsletter campaigns. 

Vitamix is building its loyalty program, which now has nearly 120,000 members, with the help of email. And the loyalty program drives the  brand’s email strategy. Vitamix uses Adobe Campaign Standard as its email service provider and Movable Ink for email personalization.

Adobe is planning changes to Marketo Engage, the B2B platform it acquired in 2018. The new product will focus on human connections. 

Few people are willing to wade through text-based emails filled with rows of sentences these days. But they will click to see videos from brands. Here are seven examples showing how you can leverage this trend.    

Successful email marketing depends on personalization. But the process can be cumbersome and annoying when you’re dealing with multiple systems.. The trick is to work from templates. Here’s a guide to how.

Email marketers can communicate urgency not by pushing discounts but by sharing relevant information in the way the recipient prefers it. Constant Contact’s Dave Charest shares 10 tactics to improve your email marketing campaigns.  

Research by Adobe shows that marketers in the Asia Pacific region have changed their long-term marketing strategy in response to disruptions caused by COVID-19. More than half have changed visuals and language in campaigns. 

Footwear brands should move beyond offering a generic discount code or reward points tied to a bestselling item. They can use AI an machine learning to fuel hyper-tailored offers, Formation says.

Privacy compliance is spurring corporate spending as GDPR takes hold. And this will lead to an investment opportunity for those who see it. 

Determining the right email frequency is no easy thing. There’s a balance — you don’t want to annoy people or end up in spam folders. Here’s a five-step program for achieving the optimal frequency for your brand.