Google has warned that free services like Gmail and YouTube may be at risk in Australia if a proposed law takes effect. The law would require Google and Facebook to pay for news content that appears in their search results and news feeds. 

Email newsletters can help chiropractors stay in touch with patients while branding and marketing themselves. Here’s how newsletters can be leveraged by these specialty providers. 

Netflix has cranked up its email marketing so that “being a customer feels less like a business transaction and more like dealing with a needy child,” writes critic Joel Hruska. Hruska writes that he has received nine emails from Netflix this month so far.  

It’s not easy find email software that’s right for your company. Here are the 12 ‘best’ offerings, at least according to this author. 

Wired is advising consumers wary of Gmail to look at privacy-first email services. Here are some of the alternatives that purportedly protect privacy. 

The final parts of the California Consumer Privacy Act (CCPA) took effect on Friday. Here is a look at the rights bestowed on consumers by the law.    

Oracle and Salesforce have been hit with lawsuits accusing them of using third-party cookies for tracking and ad targeting. The cases, filed the Netherlands and the UK, could result in collective claims of €10 billion. The Netherlands case charges that the firms are violating the GDPR. 

Pulling in names for your email list is no small task. But there are many ways to go about it. First, never buy a list: It hurts your email deliverability. Instead, use pop-ups, social media advertising and cross-promotion with other brands.     

Email may be an evergreen strategy, but technology is rapidly changing it. Here are four advances that could improve your email marketing, starting with images in Gmail promotion cards. 

Email open rates have risen by 13.64% from January through April, with the lift mostly occurring in the post-COVID-19 period. From March 16 to April 26, the increase was 31.54%.