Salesforce has signed a deal to acuire Mobify, a digital storefront provider, a culmination of their multi-year partnership, according to Mobify Igor Faletski. The Mobify team will join Salesforce when the deali is concluded.  

Did you know that not all of your email content is reaching customers? Some of your messages may be ending up in the spam folder. Here’s a guide to getting your emails into the inbox. 

The Colorado Senate contest has gotten ugly, at least in the emails. The Colorado News Collaborative analyzed 684 emails from Republican Senator Cory Gardner and his challenger, former Democratic Governor John Hickenlooper, and found that they were much more partisan in tone than TV as run by the two.   

Most consumers agree that they will be more loyal to a brand the more personalization tactics it uses. But 77% say businesses are not doing enough to earn loyalty, Formation.ai reports. 

Fast is offering a one-click purchasing tool called Fast Checkout that it says will enable firms to reduce cart abandonment. Consumers can use it without additional logins. 

Yahoo is being sued by a survivor of the 1989 Tiananmen Square massacre, who claims Yahoo gave his email account to party officials, enabling them to capture and imprison him for his later dissident activities. Ning Xianhua, who now lives in New York, claims he was tortured.

Gmail and Microsoft Outlook can not be viewed in the same light—it’s like comparing apples to oranges. Here’s a rundown of the strengths and weaknesses of each. 

Brands are now coping with massive challenges. One is how to measure the customer experience during and after the coronavirus? Here are four metrics they should be tracking: customer feedback, omnichannel data, purchase data and customer journey tracking.   

Hundreds of UK government domains have been found on DNS-based spam black lists. This often results from email infrastructure problems, and can interfere with email communications

What kinds of CRM work best with Gmail? Here’s an analysis of what SMBs need, and which CRM products are available.