• A New Excuse For An Internet Outage: Beavers
    A weekend service outage for Canadian internet users was caused by beavers chewing through a cable. The animals dug underground and gnawed their way through a 3.50inch-thick conduit.   
  • What To Put In A B2B Email Depends On The Type
    Promotional emails and transactional emails require different types of content. Here is a review of the varieties of B2B email, and what you should put in each. 
  • Scammers Pretend to Be From Best Buy's Geek Squad In Emails
    Elderly consumers are being scammed by emails purporting to be from Best Buy’s Geek Squad. One victim signed up for the Geek Squad when she bought a MacBook computer.
  • KnowBe4 Exceeds Share Price Expectation With IPO
    Cybersecurity tech firm KnowBe4 Inc. opened with an IPO share price of $19.95, compared to the initial offer price of $16 on Nasdaq. The company gained a valuation of $3.56 billion. 
  • Hackers Impersonate Bloomberg Employees
    Hackers are posing as Bloomberg employees in a new email attempt to install remote access software on target computers. The effort has gone beyond bumbling emails in broken English. 
  • Google Offers New Gmail For Web
    Google is rolling out a new Gmail online client that incorporates Chat and Rooms. It is available for free to users. But it is scrapping the Google Material Theme compose button. 
  • The Benefits Of Marketing Automation
    Marketing automation can help brands create successful campaigns. But it can also enable them to track their customers’ journeys, nurture leads and drive sales. Here’s a guide to how. 
  • Study Shows That B2C Email Messaging Is Evolving
    Most B2C messages are sent via email, according to a new study by MessageGears. That company’s Will Devlin explains the findings.  
  • Writers Are Monetizing Their Email Newsletters With Advertising
    Advertisers are buying into email newsletters, supporting independent writers and journalists. Here is a report on how newsletters are being monetized via services like Substack, Revue and Ghost.
  • A Guide To Email Retargeting
    Retargeting can produce some of the highest conversions in email marketing by weeding out unlikely prospects. Here is a primer on email retargeting. 
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