The card game marketer We’re Not Really Strangers has an avant garde marketing strategy. The brand’s Jessica Potts discusses the brand’s social strategy and how email fits into it. 

Publishers can monetize their email newsletters with native advertising. Here is an analysis of how it’s done. 

Twilio SendGrid Marketing Campaigns is a tool designed for mid-size companies seeking to send email at scale. Here is a review by PC magazine.  

Ambiguous and inconsiderate workplace emails can cause sleeping disorders. Here is a discussion about research published in the Journal of Occupational Health Psychology. 

How do free email marketing services compare with each other? CEO of Scanteam.pro Alex Lysak offers his opinion on seven. 

A former Verizon employee contends that salespeople were forbidden to offer the least expensive insurance package. And he alleges that salespeople avoided providing service so they wouldn’t be graded by customers.   

Email must help brands provide value before, during and after a purchase. Here is a guide to developing and executing an effective email marketing strategy.  

British shoppers, probably much like their American counterparts, are using their pets’ names as passwords, more than those of family members or notable dates. But 40% claim they never use an easily guessed item. 

Shopify is making its email marketing feature available to merchants worldwide. Here is an analysis of what the tool can do, and how to use it. 

Locales around the world are taking their cue from the GDPR as the European law approaches its third anniversary. For example, the California Privacy Rights Act, which was passed last year, goes even further than the California Consumer Privacy Act.