Giveaway emails, newsletters and promotional messages that offer merchandise or service can drive business. Here is a primer covering why they work and how to use them. 

Segment founder Peter Reinhardt explains why he is bullish four months after Twilio acquired Segment for $3.2 billion. It has to do with APIs and the use of data to drive communications channels. 

Google has introduced animations to its mail swipe features on Android. The additions are minor but delightful, 9to5 Google says. 

Email is a powerful marketing medium. But it works even better when tied to social media. Here are six methods to incorporate into your email campaigns, starting with including appropriate social buttons and creating a Facebook group exclusively for your mailing list.

Apparel marketer Destination Maternity revealed that a database containing personal information on customers was breached last month. Included were names, email addresses, phone numbers and potentially due dates. 

The American Civil Liberties Union has acknowledged in its revised privacy policy that it is sharing data with Facebook, a firm whose policies it frequently criticizes. Here are the details. 

Email subject lines have to be well-written and formatted. But there are special requirements when the sender is offering apartments. Here are four tips for choosing the right keywords for apartment marketing. 

Gmail went out intermittently roughly 17 years after its inception. Here is an analysis of how technology has evolved — and the threats that it poses. 

Data on 553 million Facebook users was published on an online hacking forum. Included were names, birthdates, locations and some email addresses. 

The High Court of England & Wales, in the first case of its kind, ruled that GDPR did not apply to a U.S. publication that didn’t target UK or EU customers. The circumstances occurred prior to Brexit, but remain relevant.