Microsoft has detected a large business email compromise attack targeting over 120 organizations. The scammers used typo-squatted domains that had been registered only a few days before the attacks began.
Washington Post
Congress has run out of excuses for failure to pass national data protection laws. Individual states have passed privacy measures, and there is a surprising consensus around the need and even the particulars. Here is an opinion from the Washington Post.
Analytics Insight
Artificial intelligence is crucial in digital marketing -- and email marketing in particular. Here is a guide to how AI can help you achieve better email performance.
Forbes
Google has announced that it will "start automatically enrolling users in 2SV" or two-step verification. While some of Gmail’s 1.5 billion users have enabled 2FA, this will make it the default.
AdExchanger
AdGear’s founders have raised $3.6 million in seed funding to create a data privacy platform called Optable. AdGear is a Canadian DSP and ad server.
Tech Crunch
Chief marketing officers have the lowest average tenure of all C-suite inhabitants—3.5 years. Here’s one CMO’s take on what the role requires.
Health Payer Intelligence
Email and direct mail can guide low-income Affordable Care enrollees to the right plans. Here’s how these “low-cost nudges” can steer families from high-cost plans to more affordable programs.
CMSWire
Outbound marketing is changing, in part because brands have pushed email marketing so far that over 20 states have introduced or passed privacy bills. Here is an analysis of the state of outbound marketing.
Morning Brew
Brands are asking consumers if they want to opt out of Mother’s Day emails in an effort to show empathy at what is for some a difficult time. Here is how Etsy, Three Ships and Fly By Jing are handling it.
IF Press
Email marketing is far from dead for firms that follow best practices. Here’s a primer on how to utilize email in your marketing mix.