Almost all consumers prefer to do business with companies that provide personalized experiences, studies show. Here is a primer on how to provide a personalization strategy for your business.   

Consumers demand a convenient sales experience -- but they are being overwhelmed with products and choices. Here are four strategies for simplifying the customer journey. 

Microsoft Outlook has added a tool that allows users on Android and iOD devices to visualize workspace floor plans. The email service provider apparently has started rolling out the feature. 

Former President Donald Trump’s vaunted communications platform is little more than a blog and email archive a week after launch. Trump remains barred from Facebook and Twitter. 

Curbside pickup has become more popular with consumers. But retailers need real-time communication tools and the ability to cross-sell. Here’s a primer on what it takes to deliver excellent curbside service. 

A stolen Gmail account is worth roughly $80 on the dark web. Here’s a roundup of what various personal data points are selling for. 

Facebook has been barred by Germany’s data commissioner from using data on WhatsApp users for three months. The regulator contends that WhatsApp’s new terms and service are illegal under GDPR. 

AppMail is offering a tool that allows customers to interact within the body of an email instead of going to an external site. The feature should speed up conversions. 

Have you heard about COIL? That stands for Confirmed Opt-In Lite. The new subscriber will not be added to your regular newsletter lists until they open or click on your emails and their address is validated. Here’s how it works. 

Connecticut has launched a $1.2 million marketing campaign to promote its tourism. The effort will include earned media, including email, and TV and social media campaigns.