Brands may have an email list full of subscribers. But they have a problem if people don’t open the emails. Here is a guide to reviving a stagnant email list. 

Users of the investing app Acorns received an email on Friday telling them they were locked out of their accounts because they had been hacked. It wasn’t true. Here’s the story. 

Personalization is nothing new in marketing. But where should the function reside within the tech stack? Here is an analysis of where the best place is for it to sit. 

China’s National People’s Congress has passed a law, greatly restricting how companies use data and adding more compliance requirements. The policy will be implemented starting on November 1. 

Email is an effective tool for medical spa marketers. But how many are using it it to its best advantage? Here is a primer on email marketing for those that are new to the channel.  

Email marketing is far from dead. For instance, search marketing is improved when email is brought into the mix. Here are the reasons that email is effective for ecommerce.  

Email is especially effective for small- and medium-sized businesses. An infographic from Email Tool Testers, based on research conducted by the firm, explains why.  

Apple’s Mail Privacy Protection will not be free. This points to a digital future where micro transactions and micro subscription fees are offered to users.

Brands achieve high ROI with their email only when they follow well-curated email marketing practices. And it begins with design. Here are seven design best practices that email marketers should follow. 

Email marketers have barely gotten through the 18 months of COVID-19, and now they must plan for a new year. Kath Pay, CEO of Holistic email Marketing, offers five lessons that email marketers have learned during the pandemic