Shopping cart abandonment is a persistent problem for ecommerce brands. But AI integration with email marketing can help reduce it. Here’s how. 

Starting an email newsletter takes some thinking. First, you have to decide what it’s about and what to call it. Then you have to choose a platform. Here is a guide to choosing a platform that can help you build your own publishing empire, and a listing of possible platforms.   

Account-based marketing is an increasingly important tool for brands. But do all practitioners understand its benefits and how to use it? Here is an overview on this phenomenon.   

Google is ending support for Gmail Drive account sign-in on devices running Android version 2.3.7. Soon users will get a “username or password error” message. 

Delta Air Lines has sent an email to millions of passengers, using one word that matters the most in any email. That special word is you.