Florida governor Ron DeSantis’ political committee, Friends for Ron DeSantis, is going all out in its attacks on President Biden, accusing him of “authoritarian bullying” in a fund-raising email. The blast followed Biden’s punchline, “Governor who?” 

It’s time for email writers to scrap staid Victorian expressions. Starting an email with the word “Dear” or other formal salutations reinforces the feeling by millennials and Gen Z that email takes too much work.

AI-written phishing emails outperformed human-written ones in an experiment conducted by Singapore’s Technology Agency. The findings suggest that AI-as-a-service may play a role in phishing moving forward. 

Many marketers are missing something in their effort to create more personalized experience. They need to integrate consumer conversations into their martech stack. 

The $883 million fine recently issued to Amazon under the GDPR is the first big ruling against Big Tech. But it shows the GDPR’s limitations.   

Consumers may be wondering why retail stores send them so many emails. An article in The Atlantic attempts to explain it. 

Security researchers at vpnMentor say they have found an unsecured online database containing personal data on at least 63 million individuals. The Elasticsearch was allegedly traced to OneMoreLead, a B2B sales and marketing company. 

Salesforce Release Updates pose a security risk. Here is how teams can mitigate that and help Salesforce customers protect their information. 

Marketing technology company Bluecore has raised $125 million in Series E funding, bringing its valuation to $1 billion. The New York-based company helps retailers conduct personalized marketing through email and other channels.  

It takes data to get the most out of B2B email campaigns. Here are the five key data points that must be reviewed when attempting to deliver optimal email experiences.