Times Square Chronicles
Effective email marketing depends on many things, from data to good creative. Here is an guide to driving higher email open and reply rates.
AIThority
Email marketing is the unsung hero of reach and personalization. Here is an analysis of why email remains a critical channel, and how brands can use it.
The Times
Email newsletter platform Substack now has 1 million subscribers, the company has announced. It is aiming for ten million paid subs.
The Washington Post
The Washington Post highlights use of throwaway email addresses, phone numbers and credit cards to help people duck spam and data breaches. The Post itself recommends “burners,” prepaid phones not tied to a person’s name.
Martech.org
Digital marketers are moving away from using third-party data and relying solely on first-party data. Here is an advisory on how to get the most out of first-party data with email marketing campaigns.
The Philadelphia Inquirer
Small Business Saturday has taken on a new importance for SMBs, partly thanks to supply-chain issues. Small brands are planning to use the day to sell as much as they can while they still have products to sell.
Venture Beat
China’s new Personal Information Protection Law (PIPL) is similar to GDPR. But the compulsory law is “happening through a Chinese lens—and this means there will be no independent organizations for oversight.” Here’s an overview from VentureBeat.
Business2Community.com
There has been much hype about hyper-personalization. Skeptics wonder just what it can do for brands. Here is an answer, featuring five examples of successful hyper-personalization.
9to5Mac
A macOS bug has rendered Apple mail unusable, one writer says. This led him to try the Spark email client. Here's the story.
Reuters
Salesforce is making a $20 million investment into You.Com, a search engine startup that purportedly would challenge Google. The round is led by CEO Marc Benioff’s venture fund.