Black Friday is the busiest time of the year for email marketers who work for retail brands. Here is how brands in different verticals are approaching the holiday, from a study by Pathwire and Ascend2. 

Apple has released second beta builds for  iOS 15.2, macOS Monterey 12.1 and other software updates. They include a a direct Hide My Email button in Mail.  

Over a third of chief marketing officers do not trust their marketing data, a study by Adverity finds. The company surveyed 964 marketers in the U.S., UK and Germany.

Eyewear brand Prive Revaux has seen no impact on revenue from the recent changes that came with Apple iOS 15 — for example, Mail Privacy Protection. The changes don’t make the channels less effective, but they do make it harder to weigh that effectiveness. 

Apple received governmental data requests concerning 83,307 devices in the second half of 2020, a decline, the company revealed in its latest transparency report. Apple provided data in 77% of the cases, down from 80% YoY. 

Emails must offer quality benefits and/or entertain subscribers. But it’s not so easy. Here is a guide to creating engaging emails, from subject line to the call to action. 

Google is about to shift millions of Gmail users over to a more secure way of logging into their accounts. The upgrade, announced earlier this year, is imminent. 

ProtonMail founder Andy Yen says Apple is less interested in privacy than profits. He contends that “you don’t really fix privacy if you don’t fix competition first.” ProtonMail has to turn over 30% of its app subscription fees to Apple. Author Jason Aten questions if Apple can claim it is privacy friendly when it does vast business with China. 

Email can be an invaluable marketing tool for small businesses. But those firms may find that their emails are being bounced. Here is an overview of why that may happen, with tips on how to properly authenticate email so it does not bounce.

Nat Friedman, CEO of Microsoft’s GitHub subsidiary, is stepping down. He will be replaced by GitHub’s product chief Thomas Dohmke,