Passendo, a Copenhagen-based startup that helps newsletter publishers snare ad revenue, has raised €2.3 million in a pre-Series A funding round. The firm hopes to triple headcount in the next two years. 

Most B2B buyers prefer email for marketing communications from brands. But those sellers have to lay the proper foundations — by creating buyer personas. Here is a guide to how.   

Bike sellers need email marketing just as much as anyone else. Unearth Marketing’s Jack Davey offers email tips for this sector. 

Politicians are flooding inboxes with fundraising emails, starting with Donald Trump, New York Times columnist Gail Collins observes. In a column titled, “Everybody Wants to Be Your Email Friend,” Collins asks readers if they feel popular or besieged.

Marketers should design emails for four basic personality types to win back disengaged customers. Holistic Email Marketing CEO Kath Pay describes them. 

Email security firm Ironscales has raised $64 million in Series C funding.  The round was led by growth equity firm PSG. 

The holidays are here, and email marketers are rushing to launch their campaigns. But there are many hurdles that can trip them up. Here are nine email mistakes marketers make every holiday season.  

Jewelers have jumped on the email newsletter bandwagon. Publishers range from large houses like Cartier and Bulgari to small, independent operations.  

Google has rolled out the ability to access Google chat voice and video calls within the Gmail app. Previously, iOS and Android users had to send an invite in an irritating process.  

Gmail and Outlook are warning users to beware of a new wave of malicious emails from hackers. The messages claim to be from well-known courier firms and suggest that a parcel needs to be delivered.