• Email Ad Firm Raises EUR2.3 Million In Funding
    Passendo, a Copenhagen-based startup that helps newsletter publishers snare ad revenue, has raised €2.3 million in a pre-Series A funding round. The firm hopes to triple headcount in the next two years. 
  • How To Build Personas For B2B Emails
    Most B2B buyers prefer email for marketing communications from brands. But those sellers have to lay the proper foundations — by creating buyer personas. Here is a guide to how.   
  • Email Tips For Bike Sellers
    Bike sellers need email marketing just as much as anyone else. Unearth Marketing’s Jack Davey offers email tips for this sector. 
  • Politicos Are Trying Hard To Be Your Email Friend
    Politicians are flooding inboxes with fundraising emails, starting with Donald Trump, New York Times columnist Gail Collins observes. In a column titled, “Everybody Wants to Be Your Email Friend,” Collins asks readers if they feel popular or besieged.
  • Designing Emails For Personality Types
    Marketers should design emails for four basic personality types to win back disengaged customers. Holistic Email Marketing CEO Kath Pay describes them. 
  • Ironscales Snares $64 Million In Series C Funding
    Email security firm Ironscales has raised $64 million in Series C funding.  The round was led by growth equity firm PSG. 
  • Nine Common Holiday Mistakes Made By Email Marketers
    The holidays are here, and email marketers are rushing to launch their campaigns. But there are many hurdles that can trip them up. Here are nine email mistakes marketers make every holiday season.  
  • Jewelers Join Email Newsletter Wave
    Jewelers have jumped on the email newsletter bandwagon. Publishers range from large houses like Cartier and Bulgari to small, independent operations.  
  • Google Rolls Out Chat And Video Access In Gmail App
    Google has rolled out the ability to access Google chat voice and video calls within the Gmail app. Previously, iOS and Android users had to send an invite in an irritating process.  
  • Cyber Thieves Send Messages Pretending To Be From Delivery Firms
    Gmail and Outlook are warning users to beware of a new wave of malicious emails from hackers. The messages claim to be from well-known courier firms and suggest that a parcel needs to be delivered. 
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