Contrary to what many believe, Apple’s iOS 15 and its new privacy protections could help, not hinder, email marketing. Greater privacy means marketers will have to do a better job of understanding and segmenting their email subscribers. 

The COVID-19 pandemic has accelerated awareness of website accessibility issues. A recent study found that more than a quarter of American consumers have a disability, and it highlights misunderstandings that exist. 

AI  can help brands improve the effectiveness of their email marketing campaigns. Here is a guide on how to realize greater ROI from email. 

Apple’s new privacy initiatives help protect the brand’s $220 billion hardware business from competitors. Email is one front in a larger corporate war. 

Email APIs enable brands to send vast amounts of marketing emails.  Here’s an explanation of how they work, and the benefits they provide.   

Email marketing is about to receive a major blow: Apple’s new Mail Privacy Protection. Here is what it means for hotel marketers.

Email marketing is becoming ever more important in the real estate industry. a study by the National Association of Realtors found that 92% prefer to communicate with clients via email. Here are four tips for strengthening real estate email campaigns.

Email may be a critical communications medium at many brands. But marketing leaders are out of touch, and many see no need to keep up with their email program, SparkPost’s Sam Holding writes. 

Email marketing, which has been around for 50 years, is still relevant. And platforms like eSputnik can automate campaigns. But marketers have to give a little to get something out of it.  

Great Britain, which is no longer part of the EU, may scrap certain GDPR rules. Radical proposals would remove the need for consent and human oversight of AI decision-making.