Email should provide a personalized and relevant experience for each customer. Mass promotion will no longer engage consumers and could render your email undeliverable. 

Amazon Prime Day will create a halo effect for large retailers and drive email marketing. Here are the findings of a survey by Adobe Analytics. 

Financial institutions, airlines and other organizations were hit with brief web and app outages across the globe on Sunday. The outages hit the Hong Kong Stock Exchange and companies in Australia and the U.S.  

Job seekers and others trying to network can benefit from the same email subject-line writing skills that help marketers. First, match the subject line to the reader. And treat it as a sales pitch. 

The Irish Council for Civil Liberties is pursuing a GDPR case against IAB Tech Labs over the practice of real-time bidding. The issue concerns the ‘entire data industrial complex’ of ad tech. 

Apple’s two new features, Mail Privacy Protection and Hide My Email, will dramatically impact email marketing. Apple recently unveiled its iOS 15 software, which rolls out this fall.  

Google is adding two Google Workspace features to free consumer Google accounts. The features were formerly found in the paid tier of services called G Suite. 

Subscription confirmation emails can keep a person’s interest alive and lead them to conversion. They can also be a deal-breaker. Here’s a guide on how to create effective confirmation messages. 

The demise of browser cookies does not have to lead to oblivion for digital marketers. Far from it. Here’s why.   

Maybe you never thought of the connection between game strategy and developing email HTML. Well, there’s a first time for everything. Here’s an analysis of the similarities between board games and email templates.