The Harvard Alumni Association will no longer allow graduates to create an alumni email forwarding account. The association cites concerns over phishing, spam and email security. 

Advocates for direct mail and email have been long been at odds. Which channel works better? Some observers say both channels are dying. Here is a report on how email and direct mail stack up against each other. 

Email firm ActivePipe has debuted a feature that will allow brokerages to conduct nurture campaigns for agents. The new offering, called Nurture, can facilitate efforts throughout an entire office or brokerage.   

An email claiming to address a security issue was a scam, despite featuring a Microsoft logo. Potential victims were urged to click on a link within 48 hours. 

Tuesday’s internet outage was caused by a software bug triggered by a customer changing a setting, Fastly says. Users were unable to access such publishing sites as The New York Times and the UK government’s home page. 

B2B marketers are annoying prospects with some of their tactics — for example, having a sales rep call before a whitepaper has even been read and barraging the recipient with emails and phone calls. The answer may be in community, in which a tribe comes together to solve common problems. 

Email is a powerful tool for hoteliers as the travel market recovers. But they shouldn’t overdo it. Here is a guide to achieving cadence and relevance in hotel email marketing. 

We may be well in 2021, but this is as good a time as any to post predictions for the year. Here are the top marketing trends for this year. Are you up to speed on them?

Every business, whether offline or online, needs an email list. But how do you build one? Here is a checklist of things you need to consider when developing an email marketing list from scratch. 

The EU has published new standard contractual clauses under the GDPR. Firms that transfer data outside of the European Economic Area will have until December 2022 to comply.