Last month, Verizon sold its equity share in AOL and Yahoo to Apollo Global Management for approximately $5 billion. Here is what it means to current email users. 

Threat actors are using pay-per-click (PPC) ads in Google’s search results to deliver malicious content. Morphisec investigated the paid ads and reports that they lead to downloads of dangerous packages. 

Brands facing conversion challenges should conduct a marketing automation audit. This is an analysis of a company’s contact database, lead scoring system, marketing workflows, lead nurturing emails, and reporting.   

Email marketing is in the dawn of a new era, thanks to improvements like AI, hyper-personalization and AMP for Email. Here is a roundup of developments that show email is not dead. 

Salesforce announced improvements to its CDP platform during Salesforce Connections 2021. The AI enhancements are part of a larger series of updates to the Digital 360 portfolio.   

Great Britain’s Conservative Party has been fined  £10,000 for sending 51 emails in Prime Minister Boris Johnson’s name to people who had unsubscribed from marketing emails. The party failed to keep track of unsubscribes when it switched email providers.  

Benchmark email marketing is a way of measuring the results of email campaigns to help you determine if they are effective. Here is an overview of this process.  

Prospects are fading for the quick passage of a U.S. privacy law. The tech industry has been lobbying for a federal law to help it avoid a patchwork of state laws, but there has been a lack of urgency on the part of the Biden administration.     

Brands thinking of sending cold emails should hire a cold email agency. This will save work time while leading to more rapid growth. Here are the reasons for seeking help with cold email marketing. 

Email security startup Redacted has emerged from stealth mode with $35 million in Series B funding to back it up. The firm’s total financing now stands at $60 million.