Former Googlers have launched Shortwave, an email startup that replicates the Google Inbox interface that has been dead for nearly three years. It features every major innovation from Inbox. 

Customer relationship management systems will be obsolete within 10 years. They will be replaced by event-driven systems. Here’s an analysis of why. 

Google is testing a feature that will allow Gmail users to avoid being for every new email message. The offering was seen on a test account. 

Here is bad news for email teams: social media shopping and digital commerce are driving retailers to move away from email. Here’s why. 

Email automation software helps brands reduce the work needed to reach prospects. Here is a primer on how companies can turbocharge their marketing with advanced software.   

Google’s new Gmail redesign is now rolling out. The company has announced that it had started for “users with personal Google Accounts” and Rapid Release paid domains.   

Marketers are now able to collect data on a global scale. But even small businesses must protect their customers against identity thieves, while complying with privacy laws. Here are tips on the right way to use identity marketing in a privacy conscious age.

Are AI-based tools like Grammarly replacing live writers of search (and email) copy? An analyst explores the impact on marketing creative. 

Microsoft, hoping to snare Google G Suite users who will have to pay for a subscription effective May 1, is offering them a 60% discount. The “cheeky” discount offer covers a 12-month Microsoft 365 Business Basic, Business Standard, or Business Premium subscription.

An email with the subject line, “Equifax Breach Settlement (Credit Monitoring Instructions and Activation Code),” might appear to be a scam. But it’s real—it concerns redress of free credit monitoring for a 2017 breach of data on 147 million people.