Hacking of brands has been increasing steadily, proving the need for DMARC. But DMARC is useful not only for security but for marketing. Here’s why. 

Despite the growth of social networks, email remains the top communications channel. Here is a look at the benefits, and how to get the most out of your email marketing.   

It’s no easy task to get people to subscribe to emails. Here are some tips on how to go about it -- including having visible forms, reaching the inbox, and doing so in a timely way.  

Bad habits are hard to break. But you may be sabotaging your growth by making five common email marketing mistakes. Here’s the sad list.     

Email has changed: Brands must now move beyond the basics and use AI to leverage the channel across the entire customer lifecycle. 

Rep. Heather Scott (R-ID) has accused fellow a Republican of using her email list to send a newsletter. Scott says that Jon Weber or an assistant “has gained access to MY ENTIRE legislative email subscriber list.”   

Marketing automation platforms streamline B2B marketing tasks like lead management, email campaign development and landing-page creation. But do you know if you need or should replace one? Here is a guide to deciding that. 

Google’s new Gmail look will be available to try this month and will become the default for work Gmail by April. It changes the way Google Chat, Meet and Spaces are integrated. 

Most B2B brands use a “serial,” or linear approach to selling—marketing engages buyers, then passes them off to sales. But this fails to reflect the fact that many B2B buyers don’t want contact with reps. Here is why B2B teams need a new model. 

Preference centers build engagement and trust. Here’s a primer on why consumers should be given a choice of how they want to be contacted.