• Email Newsletters Can Serve As A Brand Portal
    Email newsletters are not just a doorway for your customers into your brand, but a portal where you can both find out more about each other. Go! Agency CEO Chris Tompkins explains why.   
  • Call Of Duty Warzone Email Features Godzilla
    An email for Call of Duty Warzone featured a seeming image of Godzilla, and a subject line containing a satellite dish emoji. The email was sent by Activision marketing.    
  • Apple MPP Dominated Mail Opens In March: Report
    Over half of email opens in March came from Apple devices using Mail Privacy Protection, and one third came from webmail. The remainder were from desktop and mobile.   
  • Spam Is On The Rise In Both Email And Text
    The average American received 42 spam text messages in March. And spam email volume has also increased. Here’s an overview on the spam problem.  
  • Banks Need To Beef Up Their Cyber Security
    Banks need one-click compliance to fight cyber attacks, and they especially need to abandon hope that they will not be attacked. Here is an overview on the problem—and what to do about it.  
  • It's Time To Dump Email In Favor Of Texting: Opinion
    Email has become a burden between unopened emails, unanswered emails, online newsletters you either signed up or didn’t and junk mail. The answer to overflowing inboxes is texting, this author writes. 
  • This Year's Email Marketing Trends
    Brands should try to stay abreast of changes in email marketing. SparkPost’s April Mullen takes a look at emerging trends in design, privacy and process. 
  • A Tool For Creating App-Like, Interactive Emails
    Email marketing still works, and it works even better when the emails are interactive. Here is a review of Mailmodo, a tool that helps brands create app-like emails. 
  • A Guide To Designing An Email Newsletter Template
    Email newsletters can help drive sales. But they have to feature the right content and presentation. Here is a guide to designing an email template to market your business. 
  • The Difference Between ESPs and Email Marketing Services
    Email neophytes are often confused by the terms email service provider (ESP) and email marketing service. Here are the definitions with tips on how to use these services. 
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