Newsweek
Email newsletters are not just a doorway for your customers into your brand, but a portal where you can both find out more about each other. Go! Agency CEO Chris Tompkins explains why.
Dot Esports
An email for Call of Duty Warzone featured a seeming image of Godzilla, and a subject line containing a satellite dish emoji. The email was sent by Activision marketing.
eMarketer
Over half of email opens in March came from Apple devices using Mail Privacy Protection, and one third came from webmail. The remainder were from desktop and mobile.
Axios
The average American received 42 spam text messages in March. And spam email volume has also increased. Here’s an overview on the spam problem.
Banking Journal
Banks need one-click compliance to fight cyber attacks, and they especially need to abandon hope that they will not be attacked. Here is an overview on the problem—and what to do about it.
USA Today
Email has become a burden between unopened emails, unanswered emails, online newsletters you either signed up or didn’t and junk mail. The answer to overflowing inboxes is texting, this author writes.
Econsultancy
Brands should try to stay abreast of changes in email marketing. SparkPost’s April Mullen takes a look at emerging trends in design, privacy and process.
TechAcute
Email marketing still works, and it works even better when the emails are interactive. Here is a review of Mailmodo, a tool that helps brands create app-like emails.
TechRadar
Email newsletters can help drive sales. But they have to feature the right content and presentation. Here is a guide to designing an email template to market your business.
TechRadar
Email neophytes are often confused by the terms email service provider (ESP) and email marketing service. Here are the definitions with tips on how to use these services.