Email marketing is measurable and easy to use compared with that trendy upstart social media. Here’s an idiosyncratic view on why.   

Kaseya, an MSP platform provider, is dumping Moscow-based Kaspersky after the U.S. targeted Kaspersky for sanctions following the Ukraine invasion. The Federal Communications Commission put Kaspersky on its national security threat watchlist, fearing that Russia might try to use Kaspersky’s technology for malicious purposes. Kaseya is advising anti-viral customers to switch from Kaspersky to Bitdefender.

There’s no question that images drive consumer engagement when used in emails. But embedding them can be tricky. Here is an advisory on how to embed images in your emails. 

Google appears to be adding a “Notification” tab to  its search app on Android. Some users are being told: “Tap the bell as you search to get updates on the things you care about.”

Most UK consumers want tailored product suggestions based on their preferences, eConsultancy and Cheetah Digital report. In addition, email beats paid social and display advertising by 128% in driving sales. 

A glitch at Teriyaki Madness informed 8,300 customers that they had won free TMAD bowls for a year. But the franchise sent another email within 25 minutes, giving them one free bowl to redeem.