The UK is seeking to make its privacy rules more friendly to businesses following Brexit. The UK unveiled the plan during London Tech Week. 

Business email platform Zimbra has patched a Memcached injection flaw that could allow attackers to steal login credentials without user interaction. Zimbra is an alternative to email server and collaboration services such as Microsoft Exchange.

Consumers want to laugh. They prefer brands to be funny in email subject lines and online ads, according to a study by Oracle. 

Maybe brands can’t take all their customers out for coffee. But they use data science to deliver personalized emails, says Sinch’s Heidi Kimble. 

The Trump campaign’s fundraising emails brought in $250 million. But the money did not go to fund legal challenges to overturn the election, but to a PAC set up by Trump and other political groups, the House Jan. 6 committee alleges. 

Healthcare data is being harvested to target patients with ultra-personalized ads. A Washington Post story lays it out. 

Email marketers seeking a new platform have to exercise care. They should ask vendors about project methodologies, reporting and support. Here are 20 questions to ask during a platform demo. 

Browser firm Vivaldi has finally released an email client for consumers seven years after promising it. The product includes local storage, calendars and feeds. 

Sheer persistence and a “spray and pray” approach no longer work in email marketing. The best way to prevent consumers from hitting unsubscribe is to ask them what they really want.   

Marketers are warming up to BIMI (Brand Indicators for Message Identification). Here’s an analysis of why, and how they can use it.