Travel marketers sometimes find themselves choosing between blogs and email marketing. Here is an analysis of the benefits of each.  

Companies must ask themselves some tough questions when deciding whether to invest in enterprise-level email marketing platforms. Here is a guide to some of the considerations.

Retailers have greatly increased their use of personalization since 2017. Here are some of the benefits they have achieved. 

Consumers are annoyed—and worse—by redundant emails from banks. For instance, a customer may decline a credit card offer and unsubscribe only to receive the same offer a week later Here’s an overview of why this is happening, and what can be done about it.   

Out-of-stock product pages shouldn’t be a dead end. Here is a guide on how to keep customers informed and get them to opt in to notifications. 

Email marketers sometimes err in assuming that lapsed customers are the same as unengaged ones. Here is advice on how to avoid sending everyone the same ‘Miss You’ emails.