My local grocery merchant finally has the in-store mobile experience envisioned for years. But finding the real value to the consumer left me stuck (literally) at checkout.

For all of its frustrations and false promises, having full-bore access to my TV content via any available screen is changing my own expectation and regard of TV content itself. There is more than "everywhere-ness" at work here.

With excellent hardware and a very strong media platform now, Amazon finally should be in position to challenge both Apple and Netflix on different fronts. First, they need to wake up to their own strengths and promote themselves more wisely.