Sixty percent of Americans said brands should invest their resources in relief for the Ukrainian people.
The still-young premium streaming video industry continues to count on free months-long promotions as a major piece of its overall subscriber claims.
A global brand tracking survey shows that Cadillac is showing year-over-year improvements in five key metrics of brand health. The General Motors luxury brand’s biggest
year-over-year improvement is in “First Choice Consideration,” which is when customers consider Cadillac first over other other automotive brands. That metric is up 29%, per the research.
The brand also showed gains in the other for categories: “stirs emotion,” “advanced tech,” “brand for me,” “net momentum”and “opinion.”
The apps tend to have a bigger effect on shopping habits in developing countries such as Mexico, Brazil and Vietnam.
Dealerships should view themselves as "experience centers" that embody the virtues of their brand, says Peter Harms, a partner at Simon-Kucher & Partners.
Recent research about streaming habits finds that many subscribers sign up only for a brief time and then cancel their subscriptions.
Marketers spent more than half of their budgets on digital media channels, but expressed reservations about measuring their effectiveness.
The final day of the ARF conference highlighted the meaninglessness of audience "impressions," as well as nebulous terms like "watching," "viewing," etc.
Analysis from measurement/analytics company Antenna via MoffettNathanson shows 64% of subscribers signed up for the top-ten streaming services directly via the streamers' company websites, not through
Roku or Amazon Fire TV.
But many don't know how to effectively use it, Forrester reports.
Marketers want more data to guide their decisions about buying online ad space from retailers.
"I was thinking the other day that ratings stories don't mean very much anymore, unless they are about live events (like award shows and sports)."
"Alternative currency is not just a question of research and methodology. It's about operationalizing it."
"Algorithms are profiling children and teens to serve them images, memes and videos encouraging restrictive diets and extreme weight loss," Fairplay says in a new report.
Most consumers have opted in to email/SMS communications, the Lacek Group reports.
"We're actually planning, optimizing and buying against it," Chief Investment Officer Cara Lewis said.
Ecommerce companies that seek to convert mobile users into paying customers experienced the best value from banner ads.
A new report by market research and consulting firm Million Insights says the global social media ad market -- valued at $103 billion in 2020 -- is expected to reach $262.62 billion by 2028.
One trend of note: Programmatic guaranteed/preferred deal CPMs from Google Ad Manager are up by 13%.
Yearly growth in U.S. digital ad spending slowed from 62% in the second quarter to 21% in the fourth quarter on tougher comparisons.
Programmatic advertisers spent at least $250,000 on the apps in Q4 prior to their delistings, estimates Pixalate. All but eight of the apps were delisted from the Roku store.
Linear TV networks under the new company including TNT, TBS, CNN and now Discovery Channel, HGTV, Food Network, and Investigation Discovery, now comprise an estimated 49% of company revenue,
MoffettNathanson Research says, looking at the companies' combined 2021 financial data.
Video works well both in the pre- and post-purchase stages of the customer journey, Brightcove and Ascend2 report.
More than three-quarters of U.S. households now own a smart TV, the key gateway to video streaming.
As an avid movie fan and reasonably heavy moviegoer (pre-pandemic), I look forward to watching the Academy Awards every year. And every year I find myself asking the same question: "Is it always this
boring?" I invariably find myself answering, "yes" ("The Slap" notwithstanding). And every year I forget the previous year's telecast and look forward to watching the show all over again. In this
week's edition, I provide some suggestions for making the Oscars telecast even friendlier to viewers and advertisers alike.
Combined revenue for Warner Bros. Discovery is estimated to be $49.8 billion this year -- meaning it will slot in below Walt Disney's $67.4 billion and above Paramount Global's $28.6 billion. But
revenues alone won't be enough to really compete with Netflix, analysts say, in terms of subscribers or viewing for the key growth business of streaming TV and video content from subscription CTV
services.
Amazon, Target, and Walmart took the most in ad spend from brands, totaling more than $2.3 billion -- but the percentage in the top five categories differed, according to MediaRadar data.
AVODs are also attracting more diverse audiences than both traditional TV and SVODs.
The popularity of streaming has led to a drop in video consumption for cable TV among U.S. teenagers.
Recent price hike shouldn't affect the video streaming service's popularity, says researcher Parks Associates.