ClickZ
A new study from Blue Kangaroo, a deal search, discovery and organization tool, finds that 40% of consumers surveyed enjoy getting marketing emails from their preferred brands, and another 54% believe they are getting about the right amount of marketing emails each week. However, 43% admit that they overlook some marketing emails because of inbox clutter, and almost half believe managing the inbox is time consuming.
InformationWeek
Another government agency has elected to migrate its internal email to the cloud, as the EPA announced that it will move its 25,000 employees from its on-premises system to Microsoft Office 365. The deal will cost the EPA $9.8 million and is expected to save $12 million over four years.
Businessweek
In the wake of social media blowback at an email promoting a "SANDYSALE" to residents of the states impacted by Hurricane Sandy, American Apparel CEO Dov Charney responded that the email generated tens of thousands of dollars in sales. Charney attributed much of the negative reaction to the email to "25 bloggers who blew up," and defended his marketing staff saying, "I don’t think our marketing guys made a mistake. Part of what you want to do in these events is keep the wheels of commerce going."
Financial Chronicle
A study conducted by ICF International and commissioned by McAfee to quantify the emissions generated by email messages has found that the average business user generates 131 kg of CO2 every year. Put another way, each person's inbox activity creates the same CO2 emissions as driving about 3 miles per day.
Marketing Charts
The latest Jumptap MobileSTAT report measures iPhone and iPad usage by time of day, and finds that the phones are put to use all day long, while tablets are more of a leisure time device. Both devices showed below-hourly average use from 8am to noon, and both spike from 8pm to midnight. In general, the iPhone tracks closer to the hourly average throughout the day, while the iPad skews heavily toward the evening hours.
The Independent
Oakland California police chief Howard Jordan faces legal action that could remove him from office for ignoring emails relating to an internal investigation of police brutatlity in the wake of videos posted to YouTube during Occupy Oakland protests. Chief Jordan ordered his IT department to set up his spam filter to block all messages with the terms "Occupy Oakland" and "police brutality," and had therefore not seen any of the official and urgent messages about the case and pending lawsuits for over a year.
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