Marketing Charts
A survey of over 1,000 US adults by Blue Kangaroo found that 43% report that at least half of the new email in their inboxes are from marketers, including daily deals, retail newsletters and sales alerts. Only one in four report that they are frustrated by the volume of commercial email.
TechCrunch
The weekly digest email Twitter introduced in May - containing popular tweets by followed accounts and other items of interest - is now available as a daily option. Given the short half-life of tweets, moving to a daily newsletter aligned with the site's content. The emails are made possible through Twitter's acquisitons of Summify and RestEngine. Twitter signed up all users automatically for the weekly digests beginning in May, but users must change to the daily digest by modifying their account preferences themselves.
Marketing Charts
The latest ComScore Mobilens data reveals that for the first time, over half of the US mobile users 13 and older are using a smartphone. 51% of the 234 million mobile users use smartphones, up from 38.5% one year ago.
Politico
New Jersey authorities have declared that any state resident displaced by hurricane Sandy would be designated an overseas voter, and allowed to vote by either email or fax. The system is identical to mailing in an absentee ballot, with the difference being that the ballot is downloaded and then returned via email or fax instead of mail. "We’ve been doing this since 2008, it’s just that in this emergency and the aftermath of the devastation of this hurricane, we’re trying to make voting as accessible as possible for people who can’t get to the polls," said a spokesman for the …
Channelnomics
Cloud-based email services company Intermedia is offering businesses whose communications infrastructure has been compromised by hurricane Sandy a month of free email services while they work to restore their existing communications. Hardware distributor Ingram Micro is also offering free access to hosted servers for businesses that need to restore applications.
Marketing Charts
A new report from Econsultancy and RedEye indicates that while most organizations are engaged in conversion rate optimization best practices, they are two to four times as likely to admit needing to improve than they are satisfied with their performance. The study tracks responses from 900 companies and charts their responses against ten separate conversion rate tactics, including testing the effectiveness of calls to action, and aligning email and analytics.
Messaging News
Anecdotes and legal action regarding inappropriate and prohibited internal electronic communications appear to be on the rise. A study from Messaging News reveals that while 99% of mid-sized and large organizations have an internal email policy, only 38% report that it is a detailed and thorough policy – 61% report that their email policy is basic and covers only general use of email. Only one-third have policies in place covering smartphones and the web, and one in five have policies for social media.
ClickZ
A new study from Blue Kangaroo, a deal search, discovery and organization tool, finds that 40% of consumers surveyed enjoy getting marketing emails from their preferred brands, and another 54% believe they are getting about the right amount of marketing emails each week. However, 43% admit that they overlook some marketing emails because of inbox clutter, and almost half believe managing the inbox is time consuming.
InformationWeek
Another government agency has elected to migrate its internal email to the cloud, as the EPA announced that it will move its 25,000 employees from its on-premises system to Microsoft Office 365. The deal will cost the EPA $9.8 million and is expected to save $12 million over four years.
Businessweek
In the wake of social media blowback at an email promoting a "SANDYSALE" to residents of the states impacted by Hurricane Sandy, American Apparel CEO Dov Charney responded that the email generated tens of thousands of dollars in sales. Charney attributed much of the negative reaction to the email to "25 bloggers who blew up," and defended his marketing staff saying, "I don’t think our marketing guys made a mistake. Part of what you want to do in these events is keep the wheels of commerce going."