• Tourists to Israel May Be Subject to Email Inspection
    Israel's internal security agency now has the authority to inspect the personal email accounts of foreign travelers upon on entry to the country, if they appear suspicious. Officials have been given this authority, despite a petition by a civil rights group. Nadim Avod, a lawyer in the attorney general's office, explained to The Guardian that it would only happen in exceptional cases.
  • Security Flaw Discovered in Mailbox Email App
    App developer Subhransu Behera has discovered a security flaw with the popular new iOS email app Mailbox. According to Behera, anyone with physical access to the app user's phone can connect it to a computer and use a free program called iExplorer to access the app's files. This means that another person could gain access to the user's contacts and attachments saved in their email box.
  • Fake PayPal Email Scam Is Circulating
    A malicious email that claims to be coming from PayPal is going around. The spam email asks the recipients to confirm their identity by filling out a form and sending it to back to a fake PayPal account. The scammer also solicits a photo of the recipients, as well as proof of address such as a bank statement or a utility bill.
  • Internet Services Providers Reward Good Mailers: Listrak
    It is pretty well-known in the email industry that the ISPs will blacklist companies who continue to send emails to unused email addresses. In a new white paper from email marketing services company Listrak called, "From Acquisition to Win Back: E-mail Deliverability Tips for Every Stage of the Customer Lifecycle," the company reveals that ISPs are increasingly rewarding good emailers and making sure that the messages send my these mailers is landing in a consumers' inbox.
  • GOP Advertising Execs Fired Via Email
    Republican media consultant Nick Everhart and his two associates Matt Parker and PJ Wenzel were fired from The Strategy Group for Media, a prominent GOP advertising firm that makes TV ads for Republicans, via email. Roll Call reports that Everhart got the message with the bad news just 12 days after signing a non-compete agreement.
  • The First Email & Spam Messages Were Sent More Than 35 Years Ago
    American programmer Ray Tomlinson sent the very first email ever sent to himself in 1971. "The test messages were entirely forgettable. . . . Most likely the first message was QWERTYIOP or something similar," he wrote. ARPANET sent the first spam email to 393 people in 1978.
  • Only 30% of Email Marketers Segment by Clicks & Transaction History
    "Targeting clickers and buyers drives more revenue than targeting likers," writes David Daniels, founder of email consultancy firm, The Relevancy Group in a piece penned for ClickZ. Daniels argues that marrying social and email data together makes for a more effective marketing approach. According to new metrics from the Revelancy Group, the majority of marketers are not taking advantage of "clickers and buyers." The research shows that 30 percent of email marketers are segmenting their lists and targeting by click throughs and 30 percent are targeting by transaction activity.
  • LA Bill Would Prevent Employers & Teachers From Asking For Email & Social Media Login Information
    The Louisiana state legislature is considering a bill that would prevent employers and public school teachers from demanding login information for email and social media accounts. If passed, House Bill 314, employers and educators in the state would be prohibited from requiring recruits to share this personal account information in order to get hired or admitted to an academic program. The bill was filed in response to a couple of high-profile cases in other states where employees and students were threatened after they allegedly participated in objectionable behavior on social media sites.
  • Yahoo Follows Google & Monster.com in Closing Up Shop in China
    Last week, Yahoo announced plans to shutter its email service in China, becoming one of a few major Internet companies to withdraw from the country. As Forbes points out, over the past few years, Google shut down its music and online shopping search businesses in China and Monster.com sold its business in China earlier this year. Yahoo's email service will finish serving the Chinese market in August.
  • Education & Healthcare Companies See Highest Click Through Rates in Emails
    Education and healthcare companies garner the highest click-through rates on their email marketing campaigns on average, according to Silverpop's latest report. The report showed that the education sector gets the highest average click through at 5.8 percent and that healthcare companies average 4.2 percent click through rates. Computer and telecom companies, on the other hand, have the lowest click through rates with an average rate of 1.5 percent.
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