CRM tool Streak has embedded Gmail into its new iOS app. The app pulls data from a user's Gmail account without having to open the Gmail app. This allows a user to access their CRM data and a business Gmail account in one place. The user can access business deal details including the origin of the deal, the price, the contact, and so forth. Users can also use the app to stay abreast of the goings on across their team through a global news feed. While Streak connects directly into a user's Gmail the company has no plans to add …

Seventy-two percent of marketing emails opened in the UK were viewed on desktop computers or laptops, with 27% of these opens driving further click throughs, according to a new report from the UK-based email marketing firm Pure360. According to the report, which analyzed 35,000 email campaigns sent by more than 119 companies, 28% of marketing emails are now being opened on mobile devices including both smartphones and tablets. These mobile emails do not see the same click-throughs that emails opened on the desktop generate. Emails opened on smartphones only net a 7% click-through rate and emails opened on tablets only …

After Salesforce.com acquired ExactTarget earlier this summer, there is speculation that Responsys might be next. Forbes did a profile on the company in which its Chairman/CEO Dan Springer revealed that about 70% of the company's revenue comes from its cloud-based subscription model to its marketing services. Springer said that he is focused on growing Responsys organically but that the company is in it to win. He said that he focuses on hiring and retaining good talent to help deliver on this promise. The company's leading clients include United Airlines, MetLife and LinkedIn.

B-to-b software provider Tomfoolery, which has been described as "Facebook for the workplace," has released a new tool that adds support for Evernote and emails. This is the company's first update since it introduced its app last month. The new update allows workers to take any post or chat thread in Anchor and share it with someone via email or through the note-taking app Evernote.

When Blackberry released its new touchscreen phone earlier this year, the company changed its process for sending and receiving emails. On previous Blackberry devices, the company sent emails quickly through its own encrypted network. For the BB10, the company's latest touchscreen device, they now send email directly through the user's phone carrier. This means that the data is sent out over the phone company's networks which means that it works slower, drives up data charges and requires a special licensing fee for corporate networks.

Orbitz is running a new email marketing campaign featuring an interactive trivia contest that promotes travel within Europe to North American consumers. The Passport2Europe promotion calls consumers to respond to trivia questions about European countries in order to earn stamps in a virtual passport. The effort is being done in partnership with the European Travel Commission (ETC), a non-profit dedicated to promoting tourism in 33 European nations, as well as with Eurail and the Visit Europe. The effort includes a guaranteed price match across any advertising that ETC members have sent out from Orbitz properties, including CheapTickets, eBookers, and HotelClub …

Sending texts along with a photo of the destinations has become the most popular way to communicate with the folks back home while British consumers on vacation, but postcards have not died out yet. In fact, when it comes to sending that "Wish You Were Here" message, tourists still prefer sending postcards to email when on vacation. According to a recent poll of 1,563 British tourists by Lonely Planet Traveller magazine, in the last three decades of the 20th century, postcards were the most popular form of contact, and today they remain No. 2 behind text messages.

Non-profits saw an increase in inbox placement over the first half of 2013, with 90% of the emails sent by these organizations landing in subscribers' inboxes, according to a recent report released by Return Path. Social networks were not so lucky, with 25% of emails sent by social networks not reaching subscribers' inboxes. The "Inbox Placement Rate Benchmarks" report also revealed that Google's Gmail is the most challenging inbox to land in overseas, while in the United States 86% of emails that were sent to Gmail ended up in the inbox.

A group of Icelandic developers named Mailpile are looking to raise money on the crowdfunding platform Indiegogo to help build a free open-source email service that is aimed at privacy. Their goal is to produce an email platform that runs on your desktop or through the cloud that implements encryption that will keep emails protected from surveillance. They are hoping to raise $100,000 to pay their developer salaries to build out the platform. If funded, the product is slated to ship January 2014. If they don't get the funds, they will keep working at it, but the timing may be …

A Republican senator, whose identity remains anonymous, has delayed the vote on legislation that would require police to get a warrant in order to read emails and other online messages of citizens who are under investigation. The Senate Judiciary Committee Chairman Patrick Leahy, a Democrat from Vermont, pushed to do a vote that would update the Electronic Communications Privacy Act (ECPA) of 1986, before Congress left for its August break. Leahy had secured unanimous support from Democrats, but at least one Republican objected to the bill. The opposition means that the vote will be delayed until at least September.