Speciality retailer Ascena Retail Group has found that using data to create personalized email marketing messages has increased the effectiveness of the email channel. Since the company began working with digital marketing Responsys and using the Interact Marketing Cloud to power email, the company has seen email open rates improve by 70 percent and click through rates increase by 55 percent. In addition, the company has seen conversion rates increase 225 percent. Ascena also revealed that its abandoned shopping cart retargeting data has improved open rates by 275 percent.
Men's apparel store Onward Reserve has found that using better targeting in its email program nets better results. In April, the retailer tapped Windsor Circle to help target its emails by shopper demographic data. The platform provides email automation and segmentation based on the retailer's existing e-commerce data. This approach has helped the company see a greater ROI on its emails. For instance, the average open rate for the brand's Father's Day email was 35.3%, up from 25.0% in the previous year. Revenue from the company's email marketing efforts increased 278%.
Chris Dixon, a partner at venture capital firm Andreessen Horowitz, spoke with Business Insider about how hacking is becoming worse than it has been in the past. In the video he says that hacking "is becoming a really serious problem." He explains that the problem is two-fold. For instance, the intensity has increased dramatically and there is a rise in custom attacks called spearfishing attacks. Spearfishing attacks are personalized attack. This makes it difficult for traditional security methods like looking for signatures not work, because the spam messages are too personalized.
Attorneys for Lavabit an encrypted email service provider that shut down last month have asked a federal appeals court to unseal some details from their case that are currently being kept confidential. The company shut down last month after the government got involved in its business. According to reports, whistleblower Edward Snowden used the service. Lavabit owner Ladar Levison hinted that his platform was under investigation and said that if the public knew what he knew, they wouldn't use email.
Digital marketing services company Acxiom has introduced a new Audience Operating System, a platform that gives marketers the ability to combine data from various places into one dashboard. The tool will pool first-party and third-party, as well as structured and unstructured data into one location. The goal is to give marketers a more holistic view of customers and deliver more targeted marketing messages such as personalized emails.
The average e-commerce shopping cart abandonment rate hit 73.6% in Q1 2013, up from 70.7% in Q4 2012, according to a report from SaleCycle. The report found that most abandoned sales took place 8-9pm. Thursdays were the most common day for this to happen. The report also revealed that 48.1% of abandoned emails were opened, which was up from 45.9% in Q4. In addition, 33.3% of these opened emails turned into conversions, up from 30.1% in Q4.
Yahoo has plans to introduce a new "Not My Email" button which would give the owners of recycled email addresses the ability to return to sender messages that were not meant for them. The button will roll out this week. The news comes as reports about the privacy risks of the new program have been circulating. For instance, one IT professional was able to access the personal information of the former email address owner after signing up to take over the once dormant email address.
Almost 1 in 5 (19%) U.S. employees that work in an office have opened an email at work that they suspected was spam without notifying the IT department, according to a new report from Harris Interactive conducted on behalf of Courion Corporation. The report looked at employee email behaviors in the U.S. in May and June. The report also revealed that 23% of employees don't know why their employees ask them to change passwords on a regular basis.
About 2 million people in Orange County, CA will receive an email, call or push notification as part of the local government's emergency preparedness drill. The system is aimed to test the communications platform which the county will use in case of a widespread emergency. The message will urge all residents to register their email addresses and cell phone numbers in the case of a real disaster.
IT security professional Tom Jenkins has discovered a glitch in Yahoo's new recycled email addresses. Ever since he signed up for one of these accounts, he has been receiving emails intended for the former owner including emails from Boost Mobile, Pandora and Facebook, all of which would allow him to access the former Yahoo email owner's personal accounts. Jenkins points out that he has even seen emails containing the former email address owner's phone number, address, and his children's names.