• Senate To Discuss Email Privacy Bill This Week
    The Senate Judiciary Committee will continue work on a proposal on Thursday morning that would revise the rules for the government's access to citizen's email communications. Under the current Electronic Communications Privacy Act, which was written in 1986, police are only required to get a subpoena to access a consumer's private email communications that have been opened or that are more than 180 days old. The new rules would require law enforcement to obtain a search warrant to access a citizen's emails.
  • Subject Line Testing Can Increases Conversion Rates
    Testing subject lines can help email marketers increase conversion rates. Email consultant Jeanne Jennings explained how she helped her client increase conversion rates by 19 percent by doing so. In a piece for ClickZ, she explained the process, " we scheduled the test over multiple sends, to try to guarantee we'd get statistically significant results (it's a small group; there are only about 40,000 subscribers total). Once again we pitted the control subject line ('Subscriber Newsletter') against subject lines that included a key theme in the first 25 characters, your subject line 'prime real estate.'"
  • The IRS Responds to Email Privacy Criticism
    In recent weeks, the IRS has come under scrutiny after the ACLU criticized the government agency's policy on reading emails without a warrant. Since then the agency has come under fire from various politicians and civil rights groups. In a statement sent to CSO, the IRS claimed that it does not use emails to target taxpayers. The agency stated, "Our job is to administer the nation's tax laws, and we do so in a way that follows the law and treats taxpayers with respect. Contrary to some suggestions, the IRS does not use emails to target taxpayers. Any suggestion to …
  • Colorado Senator Challenges IRS For Reading Emails Without a Warrant
    Colorado senator Mark Udall has criticized the IRS after reports surfaced that the organization allegedly reads citizens emails with a warrant. "I have serious concerns about the IRS's recent comments that it can search and seize citizens' emails, Facebook posts, tweets and other digital communications without a warrant. This is an affront not only to our system of checks and balances, but also to our fundamental right to privacy," Udall said in a statement.
  • New Google Feature Lets You Share Gmail After You Die
    Google has created a new feature called the "Inactive Account Manager," which lets Google users decide what to do with their data when they die. Consumers can decide to have their Gmail, Google+ and other Google accounts deleted or they can opt to share their account data with up to ten "trusted contacts." In the instance that their account hasn't been signed into in three or more months, Google will automatically send out password information to these trusted contacts.
  • Email Marketers Are Not Keeping Up With Consumer Mobile Email Adoption
    Econsultancy has rounded up some statistics which highlight the growth in mobile email adoption among consumers. For example, according to Knotice, 41 percent of all emails were opened on mobile devices. Nielsen found that 68 percent of consumers in the UK used their mobiles to check email in the previous 30 days. Meanwhile, according to Econsultancy's own Email Marketing Industry Census, sponsored by Adestra, only 25 percent of marketers are optimizing emails for mobile.
  • Responsys Infographic Shows How Marketing Has Evolved Since The Days of Mad Men
    Digital marketing services company Responsys has created an infographic that explores how marketing has evolved since the days of Mad Men. According to the graphic, the first electronic message was sent in 1971, an early predecessor to email. Simon Robinson, senior director of marketing and alliances for EMEA at Responsys, told The Drum that as technologies have evolved so has marketing, pointing out that, "new school marketers are succeeding by using digital technologies to develop lasting, one-on-one relationships with their customers."
  • Email Newsletter Tool Sendicate Launches Out of Beta
    Sendicate, a startup that helps businesses create email newsletters, is moving out of beta testing today and has launched its first official Version 1.0. In addition, as TechCrunch reports, "the company is launching an API, so that other products can integrate with the Sendicate service." The service is aimed at publishers, marketers and e-commerce sites that want to create nice email newsletters but don't have the budgets for expensive email tools.
  • Mail Pilot App Turns Inbox Into To-Do List
    After successfully raising more than $54,000 on Kickstarter, app developers Josh Milas and Alex Obenauer are getting ready to launch Mail Pilot an app that lets consumers turn their email inboxes into to-do lists. The app communicates directly with the users mail server to help ensure quick performance and delivery. The app, which was going to work through a subscription model, will now cost a one-time fee.
  • TripAdvisor Buys Jetsetter
    Gilt Groupe has sold its popular high end travel website and email publication to online travel retailer TripAdvisor in a deal whose terms were not disclosed. Internet Retailer reports that Jetsetter will be incorporated into TripAdvisor's Smarter Travel Media brand and will continue to operate out of New York City.
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