AOL News
Jeb Bush's use of email is resurfacing in news reports amid Hillary Clinton's email scandal. While the former Florida governor has published some of his emails while in office online and plans to publish more in an eBook, he was slow to make these publicly available. In addition, The Washington Post recently reported that Bush had used a private email account to discuss sensitive topics after 9/11.
Direct Marketing News
Sixty percent of email marketers think that email is part of a larger cross channel strategy, yet only 36 percent of those marketers consider it the central means of the brand's cross channel marketing strategy, according to new research by Adobe and DMA. The research also reveals that 51 percent of marketers are challenged with email silos and 41 percent can't automate email campaigns with multiple touch points.
Direct Marketing News
Fashion brand BCBG wanted to make its email marketing more sophisticated and personalized, so they tapped e-commerce firm Bluecore. Together the companies began to analyze its emails and how customers interacted with the messages to start sending more personalized emails. The effort resulted in a 525 percent increase in click-throughs, a 220 percent increase in its click-to-open rate and a 20 percent increase in revenue.
Voice of America
ProtonMail wants to bring sophisticated encryption tools to every day web users. The tool allows users to encrypt their email messages from end to end. The service employs a symmetric key tool for emails that are sent outside of the ProtonMail system that lets users to send private emails despite the receiver.
PC World
Yahoo has released a new piece of code that will facilitate the end-to-end encryption of email messages in order to improve security for its users. The company has published the code and is asking security experts to comment on the code and expose any vulnerabilities. The plugin should be finalized and in use by the end of the year.
US News & World Report
U.S. Senator John McCain, R-Ariz., does not use email. "I don't email at all," McCain told the National Journal last week. "I have other people and I tell them to email because I am just always worried I might say something. I am not the most calm and reserved person you know." McCain joins other politicians who have come out to reveal their email practices in the light of Hillary Clinton's scandal.
The Legal Intelligencer
Last year was termed the year of the data breach, with billions of personal data points including email addresses and credit card numbers exposed. With this in mind, The Legal Intelligencer is predicting three major trends in data breach for 2015. These include more support for financial institutions in the courts, an uptick in healthcare targets and the emergence of a uniform national data breach policy.
Bangor Daily News
A Maine man has filed a $5 million class action suit against Anthem Health Plans of Maine. He alleges that the company did not properly protect the personal information of its clients before their data breach earlier this year. The company had a massive data breach that exposed personal information including Social Security numbers, email addresses, and medical and financial information.
The New York Times
New York Times columnist Farhad Manjoo claims that collaboration tool Slack could hurt email. Even though he admits that email is not dead, pointing to Microsoft, Google and Amazon all offering new email products, he argues that Slack makes it so easy for group chats and communications that may give email a run for its money.
The Verge
Cyanogen, an operating system for Android devices, has formed a partnership with email app Boxer. The app will come preloaded on the next version of Cyanogen OS. It will be branded as Cyanogen Email powered by Boxer and will flow into Cyanogen's platform.