E-commerce firm Diamond Candles has increased its email engagement after implementing a new triggered marketing program. The company hired automated marketing provider Bluecore last year to help send triggered messages based customer behavior. Over the past year, the company has sent 1.1 million triggered messages and has seen average open rates hit 40 percent and average conversions hit 13 percent.

Georgia Aquarium, the largest aquarium in the western hemisphere, has revamped its email program and in doing so, the organization has increased revenue from email by more than 30 percent. The company recently hired IBM to help make its emails reflective of the customer's online clicks and connected to a consumer's in-park experience.

Michigan lawmakers have approved a bill that will allow landlords to evict tenants via email or social media. The current law requires that landlords deliver the news in writing, but the state Senate passed the digital bill on Tuesday. The bill is now headed for the Governor's office to sign into law.

North Dakota citizens are the worst at detecting phishing emails, according to Intel Security. The company has launched a new test online that lets people see how good they are at detecting phishing emails and identified how people across different states do on the test.

Ever since Bloomberg reported rumors of a Salesforce sale, the industry has been speculating about who might be in a position to buy Salesforce. Google, Oracle and Microsoft were all part of the discussion. Forbes columnist Ben Kepes has a new to throw into the hat: Amazon. In an opinion piece, he argues that Salesforce could help Amazon bolster its growing web services business.

Earlier this year insurance carrier Anthem was hacked and almost 79 million customer records were exposed in the breach. However, this hasn't had a major effect on the brand's image. According to a new survey from Wedbush Securities, while some customers were upset by the breach, "there is still a core group willing to pay more for the brand." The research included feedback from 1,022 consumers.

Verizon has agreed to buy AOL for $4.4 billion. The deal aims will combine one of the largest mobile network providers with a leading content producer and digital services provider.

Federal Judge Reggie B. Walton has agreed to reopen the lawsuit that wants to access emails from former Secretary of State Hillary Clinton's private server. This comes after the State Department and Judicial Watch agreed that the documents that Clinton kept on the private email server should be turned over.

Barack Obama pushed the boundaries in digital marketing during the 2008 and 2012 elections and presidential hopefuls for 2016 are expected to follow his lead. In this early phase of presidential campaigning, candidates and their marketing teams are already pushing email collection among their tactics. Supporters that sign up for the list early are often among the most reliable donors and campaigners and also give campaigns insights into potential voters to target.

A former employee of cyber security firm Tiversa is accusing the firm of fraud, claiming that its data breach reports were inaccurate and were being used as a scare tactic. The employee claims that the company would hack potential clients in order to extort them into thinking they needed to hire the company.