• 61% of Retailers Use Data to Personalize Subject Lines: Yesmail
    Sixty-one percent of retailers use customer data to personalize the subject lines of marketing emails, according to new research from Yesmail and Shop.org. The 2016 Yesmail Channel Report includes feedback from almost 200 retailers. The research also reveals that 36 percent of retailers use data to create personalized email copy. However, 10 percent of the retailers surveyed don't personalize brand emails at all.
  • Clinton Jokes About Email With Jimmy Fallon
    Hillary Clinton joked about her email scandal on the Jimmy Fallon Show this week during a mock job interview for the presidency. During the interview, Fallon asked Clinton about her qualifications for the position and asked, "Is there an email address we can reach you [on]?" which she responded by laughing and the two shook hands.
  • Spammers Use New Credit Card Chips to Dupe Victims
    Email spammers are taking advantage of new credit card chips to trick consumers. A series of spam emails claiming to come from legitimate banks and credit card issuers have been identified in circulation. These emails claim to help recipients understand how the new cards work but are scams looking to obtain user banking information.
  • Uber Pushes Miami Customers to Lobby on Its Behalf
    Ride-sharing app Uber has sent out an email urging its customers in the Miami area to contact their county commissioners and oppose legislation that would block the service from its jurisdiction. "WE NEED YOUR VOICE," reads the email, which features the subject line, "Save Uber in Miami-Dade." The email comes in response to an upcoming vote on how drivers are screened in the area.
  • House Committee Launches New Clinton Email Probe
    A House committee has kicked off a new investigation of Hillary Clinton's use of a personal email server while she served as secretary of state. The current probe will explore the private companies that provided software and services to Clinton. Rep. Lamar Smith (R., Texas), chair of the Committee on Science, Space, and Technology, is leading the review. He sent letters to multiple companies this week seeking more information on the services provided.
  • UK Government Is Collecting Bulk Email Data
    The UK government is collecting bulk data including phone and email records of consumers. Discussing the controversial Investigatory Powers Bill (IPB) that is expected to soon become law, Home Secretary Teresa May says that the procedure involves the "bulk collection" of data but it is not "mass surveillance."
  • British Gaming Site Exposes User Email Addresses
    British online video game retailer GAME.co.uk accidentally exposed its users' email addresses this week. The company send out a mass email to subscribers but failed to us the "bcc" field on the mailing. All of the addresses were placed in the "Cc" field exposing the email addresses of all customers.
  • Canadian Government's Email Migration Stalls Over Technical Issues
    The Canadian government's move towards a single email system for all federal employees has stalled amid technical problems. The agency in charge said that they found hardware issues which trying to migrate the email addresses of civil servants to the @canada.ca email platform.
  • Personalization in Email Requires a Personal Approach For Marketers
    Personalization in email means different things to different marketers, according to a new report from Venture Beat. The research firm suggests that to find out what works best for a marketer's specific company, they must think about their existing customer base; automation; which data points are being used; predictive modeling and integrations.
  • EU Employers Can Now Read Employee Emails
    Employers in Europe can now legally read the digital communications of their workers including private Facebook messages, WhatsApp texts and email messages. The ruling came after a Romanian engineer sent private messages to his family during business hours using Yahoo Messenger on a device owned by the company he had worked at. The judges ruled in favor of the employer, judging that the employee had been negligent.
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