Email drove 20 percent of online purchases during the 2015 holiday season, up from 18.6 percent in 2014, according to new data from Internet Retailer. The data was released as part of a new report from Internet Retailer, part of which names the 50 best email marketers in e-commerce. The research noted that email marketing was among the top five e-commerce technology priorities for the 12-month period from June 2015-2016.
Weekends during the holiday season are a great opportunity for email marketers, who aren't taking full advantage of this sending time, according to a new report from Experian Marketing Services. The Q4 2015 research revealed that loyalty program e-statements performed better than promotional emails from the same brands.
Around $1.2 billion was lost globally between October 2013 and August 2015 to an email scam in which senders impersonate the CEO of the company, according to the FBI. And that number increased another $800 million in the past six months. The emails look like they are coming from the company's chief executive and instructs the recipient to wire money to an overseas bank account. Authorities have traced the money to 1008 countries.
Global revenue from email products is expected to reach $38.9 billion in 2019, according to Radicati. So it should come as no surprise that the number of global email users will reach 2.8 billion in the next four years. In addition, email marketing is 40 percent more effective for acquisition than Facebook or Twitter, according to McKinsey's iConsumer Survey.
Attorney General Loretta Lynch has not revealed whether or not she would prosecute Democratic presidential candidate Hillary Clinton over her usage of a private email server. Lynch would only reveal that the investigation and the Justice Department would follow the usual process. "This will be conducted as every other case and we will review all the facts and all the evidence and come to an independent conclusion as to how to best handle it," she said at a House Appropriations Committee hearing on Wednesday.
Hillary Clinton is not worried about the email scandal associated with her use of a private email server while serving as Secretary of State. The Democratic presidential candidate said in a CNN Town Hall on Tuesday that she is used to attacks from her long career in politics. "I can only tell you what the facts are, and the facts are that every single time somebody has hurled these charges against me, which they have done, it's proved to be nothing. And, this is no different than that," she said.
Dutch anti-piracy firm BREIN is fighting pirates who allegedly used Dropbox to exchange copyrighted content and has been able to track them down via email. The pirates allegedly stole e-books and shared them through a Dropbox folder. In order to access the content, users had to share their email addresses, which helped identify the digital thieves.
Artist Ada Wright Potter has launched a new email newsletter that will promote works of art. The new monthly mailing, called SCREEN_, will include artwork that was originally designed for the digital format. The group is using MailChimp to deliver these works of arts and will even experiment with the mailer's formatting as part of the art.
The Bernie Sanders campaign will update a fundraising email they sent earlier this week to clarify a claim the email made about Hillary Clinton. Sanders' email said that Clinton charged "some donors" $27,000 to attend a fundraiser in Los Angeles. In fact, the highest price tickets for the event cost $2,700 but co-hosts were encouraged to "raise" $10,000 per person in additional donations.
Emails sent by utilities companies had the highest read rate in 2015 at 47 percent, according to a new report from Return Path. The research revealed that distribution/manufacturing emails came in second at 31 percent and business/marketing and social/dating companies had the lowest read rate at 9 percent. The Hidden Metrics of Email Deliverability examined more than 3.5 billion commercial emails and found that promotional emails delivered to the spam folder ranged from just 2-28 percent depending on the industry.