New companies have emerged to determine credit scores based on email and social media behavior. These firms will judge a person's likelihood to repay loans based on how they use their digital accounts and devices. The idea is to give credit to people with no credit history. Lenddo, a Manila-based company, is one such firm.
Email scammers have come up with a new way to dupe email users: by sending fake speeding tickets via email. The spam email contains real GPS information that the recipient has actually driven along with the user's personal details. Police believe that a free traffic app may have been hacked to include this data.
The Better Business Bureau has warned consumers to beware of a new email scam that looks like a delivery receipt from Macy's. The email claims that the recipient's order is ready for delivery. Inside the email, there is no news about a delivery, instead it tells the user that they have won a monthly give-away from the retailer. To collect the prize, the user has to click on a malicious link.
Verizon & AT&T have begun sending email alerts to help customers track their data usage and avoid overage fees. These messages go out typically when 50 percent, 75 percent of data and so on has been used. The problem is that these messages themselves can tip consumers data usage into the red. In fact, the alert email sent when you hit 100 percent of your data usage can actually trigger the $15 charge.
Email marketing helped real estate site Realtor.com grow its traffic 40 percent from 2014 to 2015. The site optimized its emails in several ways in order to achieve this growth. For instance, the company did A/B testing to tweak its subject lines and added personalization to help increase open rates and clickthrough rates.
Inbox by Google has updated its Highlights feature. The email tool allows users to read highlights to an email without having to open the message. The email can highlight elements such as photo attachments, flight information or shipping details and can be read at-a-glance.
Federal prosecutors investigating Hillary Clinton's private email server are under way and the Democratic presidential frontrunner will soon be interviewed by the FBI. In addition, some of Clinton's longtime aides will also be interviewed as part of the investigation. The goal of the interviews is to determine whether Clinton or her aides knowingly or negligently discussed classified government secrets on her non-secure private email system.
Google and Yahoo have spent almost two years working on a project that will bring end-to-end email encryption to the hands of consumers. The End-To-End Mail extension project, an implementation of the open source standard OpenPGP, is still a work in progress. Both companies say that they are busy cranking it out.
Fifty-five percent of consumers check their email on mobile devices, according to a report from Litmus released last month. Criteo found that consumers that shop via a brand's app are much more likely to convert than mobile web users. App conversion rates were 120 percent higher than mobile browser conversions and desktop growing, according to the report.
Inbound e-mail sent through an encrypted connection to Gmail users has increased 25 percent, according to Google. The company revealed that back in February they started identifying unencrypted emails sent to its users and letting Gmail users know which messages lacked encryption. In response, other email providers seem to be providing more encryption or more information on how to encrypt. Non-encrypted email is more likely to be exposed to hackers in transit.