Google has released a new update for Gmail that aims to prevent users from falling for cyber attacks. Gmail will now trigger a security warning when a user clicks on a link in an email that Google suspects to be dangerous. Users will be met with a full-page warning and offered more information about the threat.
Adobe is aiming to make cross-channel marketing easier with a new second-party data cooperative. The Adobe Marketing Cloud Device Co-op will soon share encrypted log-in data which identifies individuals and households without exposing personally identifiable information to members. The offering includes an integration with comScore data.
E-commerce flower vendor Teleflora has found success in sending personalized email messages. The company works with e-commerce vendor Bluecore to send personalized triggered emails based on purchase histories and browse behavior. The company identifies customers by their IP addresses to track elements such as a user's location, browser data and repeat visits. They apply this info to their emails to deliver a more individualized experience.
A common issue for work management tools is email integration. Emails tend to be the trigger for communication to create a task, as well as the main tool for communication and the challenge is that these don't integrate with members of the team don't use the same work management tools. Fleep and ScribblePost are among tools that aim to address this issue.
California State University Fresno has warned students and faculty to beware ransomware emails that, if interacted with, can lock users out of their devices until the sender receives a payment. The University sent an email to its email users warning them not to open emails from unknown senders and advising them to delete these messages immediately.
Sixty-eight percent of teens and 73 percent of millennials think that brand communications should come through email, according to a new report from Adestra. The research also found that 86 percent of respondents use smartphones to check email. Interestingly, only half of teens and millennials check their phones for email notifications, revealing that most older adults are also checking email on smartphones.
An organization known as New World Hackers has taken credit for attacking the email servers of Nasa. The group used a denial of service attack. The group alleges that the attack was made in order to "expose truth" about the terrorist group Isis.
Conservative political party Britain First has violated advertising law in a recent marketing email, the Advertising Standards Authority (ASA). After a recipient of the email complained to the ASA, that the email had been unsolicited. Britain First defended its practices and said that it only sends permission based emails. The group suggested that perhaps the recipient had been signed up for the emails by someone else.
About one third of all emails sent to the U.S. House in 2015 had malware or viruses attached, according to the House. The organization received about million emails last year. House officials used cybersecurity tools in order to identify and block those emails.
Twenty percent of employees would be willing to sell their work-related passwords, according to a new survey from security firm SailPoint. The company surveyed 1,000 office workers at private organizations and found that among those people who would be willing to sell their password, 44 percent would do it for less than $1,000. The research also revealed that 65 percent of workers have one password across accounts.