A mother who signed up for email safety alerts with Fisher-Price got more than she bargained for. The company promptly sent her promotional emails, she claims.

Why should small businesses try to sound like big shots in their emails? They have a much more human story to tell.

Tired of getting spammed by All Base? It will take your name off the list for a fee, The Merkle says.

Tired of getting spammed by All Base? It will take your name off the list for a fee, The Merkle says.

People go online even when on vacation. More than half check emails or social media, a new survey shows.

Marketers used to choose vendors based on cost. But two thirds now look for automation when selecting an ESP.

Consumers are now being victimized not through email but via text messaging. This form of cyber fraud is called 'smishing,' and it's especially insidious.

Daily email blasts can be counter-productive. Why not send more targeted communications? You can start with these eight steps.

Email marketing has become more of a team activity within companies. But there's a possible downside.

Robo-emails have been sent in the name of Airbnb users to protest legislation that doesn't even exist, The San Francisco Examiner alleges.