• SendGrid Earns 'Buy' Stock Rating And $25.33 Consensus Price
    SendGrid’s quiet period expires on Monday. While some stock analysts have issued “overweight” ratings, the average rating is “Buy,” and a consensus price target of $25.33. 
  • Firms Will Spend $8 Billion On GDPR Compliance: Estimate
    May implementation of the General Data Protection Regulation (GDPR) has led to the start of a new industry: Privacy tech. Fortune 500 companies will spend around $8 billion on GDPR compliance, according to an estimate by the International Association of Privacy Professionals and Ernst & Young.
  • Email Security: The Year In Review
    Email has maintained its staying power despite a year of cyber attacks. Here is a report on the year in email security. 
  • Japan Airlines Victimized In Email Scam
    Japan Airlines Co. was defrauded of $3.4 million in an email scam. The company received emails that demanded payments of commissions and lease fees into Hong Kong bank accounts. The company is considering reprimanding officials for not verifying the emails. 
  • Marketers Urged To Send City-Based Emails
    Email marketers should use city-based messaging. Such campaigns are more cost effective than broader efforts that target people on the national and state levels.
  • Facebook Lists Its Security Emails To Help Fight Phishing
    Facebook is providing a list of security emails it sends so users can check to see if messages they get in its name are legitimate. They can user it to avoid responding to phishing emails asking them to change their passwords or login information.
  • Moore Sends Email Claiming Voter Fraud Defeated Him
    Alabama Senatorial candidate Roy Moore suggested in a fundraising email sent Monday that voter fraud contributed to his election defeat. The email said his campaign has started a probe into "potential voter fraud and various other irregularities." He has not conceded the face.
  • Facebook And Microsoft Team Up To Fight Hackers
    Facebook and Microsoft are working together to fight the hacking group believed to be behind last May's WannaCry attack. The group is known as ZiNC or Lazarus. 
  • A Guide To Email Deliverability
    The worst thing you can do is hit the send button without making sure your email will safely get where it's going. Here is a primer on email deliverability, including common mistakes and remedies.
  • Using Lead Magnets To Build An Email List
    The secret to successful email marketing is to have a good list. The best way to build one is to offer lead magnets — downloadable files that you can offer for free in exchange for email addresses. Here’s how. 
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