Email marketing has been improved by segmentation, personalization and other tools. The latest advances seen in agile and variable emails, where the content can change after it is delivered. 

Some Microsoft users are angry because the new edition of Windows 10 will open links in emails with Microsoft Edge. Here’s why they are wrong. 

An attorney compares GDPR to Y2K and says that so-called privacy experts and GDPR compliance specialists are “selling the fear.” Here are his prescriptions for bringing some balance into the discussion.   

With over one billion people using Gmail every day, the service has added features to help them get the most out of their inbox. Here are six add-ons that you (probably) didn’t know about. 

A reporter who signed on to President Trump’s campaign email list now complains that he is getting emails from the President “Every. Single Day!!” He is retaliating by sending something back every time he receives a message. 

B2B emailers have to figure out what drives engagement in the inbox. That takes constant testing and experimentation. Here is a guide to harnessing the power of testing in B2B email. 

Server-based email security is no match for BEC attacks. Here are ways to improve phishing mitigation by moving email security from server to the inbox. 

GDPR will be hitting soon. Here are six changes email marketers should make to improve their game. It starts with making GDPR easy for customers, so they don’t have to consider whether they are compliant. 

M7 Corporation, a software startup, had to conduct an email campaign to generate sales leads -- and it had to do it quickly. Here is a case study on what happened.

Content alone can’t drive an email campaign. Timing and consistency are also important. Here is an update on the best times to send emails — and how to send them.