Guardian
A Guardian columnist charges that Facebook CEO Mark Zuckerberg’s apologies for the Cambridge Analytica scandal ring hollow in light of alleged prior episodes. “The lad is beginning to sound like an alcoholic who, after his latest bout of drink-related excess, says sorry and expresses his determination to reform,” John Naughton writes.
MarTechSeries
Signature marketing is the art of using an interactive signature strategy to grow traffic, brand consistency and the number of leads. Here are ten tips on how to master it.
Forbes
B2B marketers are unprepared for GDPR — they don’t think it applies to business marketers. But it does, and here is what they need to know to comply.
Business2Community.com
Yahoo Mail is now caching images, as Gmail has already been doing. Here is what email marketers can lose due to image caching—and how to make the best of the situation.
Promo Marketing
Hey, listen up. That word we led with boosts email response to 64%, Joseph Myers writes. He notes, however, that “Yo” works better in South Philly.
Marketing Land
B2B marketers continue to debate whether to use HTML for their emails. Here’s an argument for why and how they should harness the power of HTML.
iPolitics
Canada’s Liberal party has sent an email blast, accusing Conservatives of “taking orders from Canada’s NRA.” The email blast highlights several measures in the government’s new gun bill, but says that Conservatives “want to steadily weaken gun laws in Canada.”
Entrepreneur
Email effectiveness goes out the window if messages end up the spam folder. Here is a list of five actions that can prevent that, including knowing the differences between shared and dedicated IP addresses.
Business2Community.com
Studies show that 124.5 billion business emails are sent each day. Here is a wrap-up of email statistics, and suggestions on how to break through the inbox clutter.
Modern Restaurant Management
Contrary to popular belief, email is far from dead. Here is an infographic on how it can help restaurant marketers drive business.