• Columnist Hits Zuckerberg For Response To Facebook Scandal
    A Guardian columnist charges that Facebook CEO Mark Zuckerberg’s apologies for the Cambridge Analytica scandal ring hollow in light of alleged prior episodes. “The lad is beginning to sound like an alcoholic who, after his latest bout of drink-related excess, says sorry and expresses his determination to reform,” John Naughton writes. 
  • Ten Tips On How To Drive Leads With Signature Marketing
    Signature marketing is the art of using an interactive signature strategy to grow traffic, brand consistency and the number of leads. Here are ten tips on how to master it.  
  • GDPR Applies To B2B Marketers, Too
    B2B marketers are unprepared for GDPR — they don’t think it applies to business marketers. But it does, and here is what they need to know to comply. 
  • What Email Marketers Stand To Lose Due To Image Caching
    Yahoo Mail is now caching images, as Gmail has already been doing. Here is what email marketers can lose due to image caching—and how to make the best of the situation. 
  • The One Word That Pulls A 64% Email Response Rate
    Hey, listen up. That word we led with boosts email response to 64%, Joseph Myers writes. He notes, however, that “Yo” works better in South Philly. 
  • Why B2B Emailers Should Use HTML
    B2B marketers continue to debate whether to use HTML for their emails. Here’s an argument for why and how they should harness the power of HTML.  
  • Canada Liberals Use Email To Hit Conservatives On Guns
    Canada’s Liberal party has sent an email blast, accusing Conservatives of “taking orders from Canada’s NRA.” The email blast highlights several measures in the government’s new gun bill, but says that  Conservatives “want to steadily weaken gun laws in Canada.”  
  • Five Ways To Avoid The Spam Folder
    Email effectiveness goes out the window if messages end up the spam folder. Here is a list of five actions that can prevent that, including knowing the differences between shared and dedicated IP addresses.  
  • How To Break Through The Clutter Of Billions Of Emails
    Studies show that 124.5 billion business emails are sent each day. Here is a wrap-up of email statistics, and suggestions on how to break through the inbox clutter. 
  • Email Tips For Restaurants: An Infographic
    Contrary to popular belief, email is far from dead. Here is an infographic on how it can help restaurant marketers drive business. 
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