People don’t want to be emailed out of the blue. But using an emotionally intelligent opening will get them to at least read emails.

The Turkish government allegedly is blocking the use of ProtonMail, the encrypted email service. Proton Technologies AG says it has confirmed its service is subject to a block.  

A Canadian legislative committee has recommended that opt-in consent be the default option for any use of personal information for secondary purposes. It also urges the government to require algorithmic transparency. 

There are no easy answers as to how long an email newsletter  should be. It depends on the action you want the reader to take. 

St. Patrick’s Day is a lucky time of year. Ej McGowan, VP and managing director at Campaigner, offers tips on how to optimize email marketing campaigns for the holiday. 

Marketers should use what they know about customers to personalize emails. They should also try to build better relationships with them. Here are tips on how to personalize. 

Swiss company Gmelius is offering a service that overlays various Gmail offerings. It helps firms overcome the shortcomings of email and professionalize email, CEO and founder Florian Bersier says in a Q&A, 

Truata, a new service, says it will help companies meet GDPR’s data protection standards. It was conceived by MasterCard, and is relying on IBM’s  strategic technology and services. 

Salespeople get plenty of advice from all sides on how to use email. But there are four practices that they should avoid. These email marketing myths begin with the notion that the more emails you send, the better off you are. 

EasyEmail helps Gmail users write their own emails. Here is a review of the product, explaining how it works.