Evanston Now
An Evanston, Illinois school district is reviewing possible law violations by a campaign manager accused of using district email accounts to promote board member Candance Chow’s Democratic primary campaign. The charge was made by Mary Rita Luecke, former School District 65 board member and now a candidate in the primary for the 17th District General Assembly seat.
The Next Web
Cryptocurrency startup DADI ICO failed to protect investors’ credentials, including email addresses and names, resulting in a coordinated phishing attack, according to posts on Reddit and Telegram. The phishing emails ask victims to sign up for a malicious version of cryptocurrency wallet MyEtherWallet.
Entrepreneur
Over a third of marketers are using personalization technology, according to a study by IDC and Criteo. Here are three steps toward personalizing your automated email campaigns.
ZDNet
The encrypted email service Tutanota was briefly unavailable through Comcast earlier this month, causing some to wonder whether Comcast was blocking the site. The circumstances of the outage are unclear, but it raises the issue of net neutrality.
Business.com
Pew research shows that 68% of all U.S. adults use social media. This is an opportunity for marketers trying to build their email lists. Here is a guide on how to engage social media users and get them onto your file.
Dark Reading
Kerby Rigaud of Duluth, Georgia has pleaded guilty to federal charges that he was a key player in a business email compromise scam. As part of the international scheme, he had co-conspirators send email with spoofed addresses asking for wire transfers.
Business2Community.com
Email marketer, take note: forget about what you want, and focus on what consumers want. Those prospects are interested only in what you can do for them, not in your company, an author asserts.
CNN.com
The Democratic Congressional Campaign Committee has raised $50 million for the 2018 election cycle, thanks, in part, to alarming emails such as “TRAGIC ending,” about a House race in Pennsylvania. This performance more than doubled that of 2016.
MarTechAdvisor.com
C-Suite executives do not grasp email marketing performance. A survey of large B2C emailers by MessageGears found that 50% of top executives were satisfied, but only 17% managers and VPs agreed.
The Blaze
House Minority Leader Nancy Pelosi (D-Calif.) has been criticized for sending an email with the subject line “NOT asking you for money.” The February email went to ask for donations of $3 or more to support Democratic House candidates, The Blaze reports.