Almost a third of UK CIOs and more than a quarter of other C-level IT decision makers can’t describe GDPR or specify how their firm complies, according to a survey by security firm Bitdefender. In addition, high percentages of CSOs and CISOs would rather risk fines than initiate a complex implementation process.   

Emailcenter, a UK-based email platform provider, has been acquired by Dublin, Ireland tech firm Xtremepush. Emailcenter serves brands such as  Saga Group, Ethiopian Airlines, and MegaBus. Xtremepush is an analytics and engagement firm that works in multiple channels. 

Only 11.2% of top U.S. retailers meet recommended the minimum authentication protocol for the email channel. And the percentage is almost the same in Europe. By failing to publish basic records like SPF and  DMARC for all the domains they operate, they are “blind to the potential abuse of their brands’ domain names and risk erosion of brand trust." Here are the recommended steps. 

Email automation is behind the most productive conversion funnels. The two highest-converting email funnels are the welcome email sequence and the re-engagement sequence.  

Landing in the spam folder is the retail marketer’s worst nightmare. But there ways to avoid it and to use email to drive store traffic. SendGrid’s Len Shneyder lays out seven best practices. 

Google’s EasyEmail relies on machine learning to automatically suggest sentences as users write replies to emails. The free services requires a Chrome extension.  

Teenagers prefer mobile apps and social media for retail messages, right? Not according to a study by SendinBlue: It found that they favor email. SendinBlue founder and CEO Armand Thiberge explains why.  

An email blast about the DOJ-California immigration lawsuit has been sent by a joint fund-raising committee formed by Donald J. Trump for President Inc. and the Republican National Committee. It reads, in part,  “The Justice Department is SUING the state of California for violating the Constitution by passing laws that shield illegal immigrants.”

Email marketing generates $44 in ROI for every dollar spent. That’s one of the facts in a roundup of statistics that show how email can boost the bottom line. 

Roughly 500,000 Exim email systems need to be patched to protect them against a potential security flaw. The risk was spotted by the security firm Devore.