It’s not enough to have an email address. Email marketers also need information like geography, age, gender. Here are nine ways to slice your email database for better segmentation. 

Email and live chat work well together in fostering increased conversions and sales. Here’s a guide on how to combine them. 

House Speaker Paul Ryan’s office sent an email blast on Monday, pointing to the stock market drop that followed President Trump’s tariff announcement last week. The email focuses on an CNBC story on the drop. 

Personal information on 11,000 senior citizens, including Social Security Numbers and birthdates, was included in an email blast sent by the Kansas Department for Aging and Disability Services to local contractors. The employee who sent the email was fired. 

The Democratic Party has sent a list-building and fund-raising email written by Parkland, Florida shooting survivor Sara Imam. The subject line says, “I am a Parkland student survivor.”  

Email addresses of domain name owners may no longer be visible under new rules proposed in Europe. Instead, anyone who wants to email a domain name owner would receive an anonymized email address that will forward the message to the owner. 

The Financial Services Information Sharing and Analysis Center, an industry forum for sharing data about cybersecurity threats, has been itself the victim of a phishing attack, according to Krebs on Security. A successful attack against an employee was the springboard for additional attacks against members. 

Cyber attacks are the biggest threat to charities, according to a report by the UK’s National Cyber Security Centre. The dangers include small fraud artists, advanced threat groups and nation-state and terrorist actors. 

Email pitching is part of building a successful B2B business. But it requires that you build a rapport with your lead and follow up at the right intervals. Here are several tips on how to get a response to your email pitch. 

Many factors can spell success in email marketing campaigns, from timing to copy. Here are eight tips for writing awesome copy -- starting with creating a hook, and ending with cutting the…well, the missing word is a vulgarity. We’ll let the article speak for itself.