Computerworld
An inbox becomes filled with dozens of spam emails. They seem to be related and appear to come from auto-responders -- then Google apparently shuts off the list.
Mar Tech Advisor
Transactional emails work better when personalized. Matt Harris of Sendwithus shares tips for driving triggered emails based on customer behavior.
Billings Gazette
Montana legislator Jeff Essmann has filed a complaint against the Billings Chamber of Commerce for an email blast it sent in August, encouraging recipients to vote. Essmann, the former Montana GOP chairman, claims the chamber needs to file financial disclosure forms and register as a political “incidental committee.”
Crunchbase
Indianapolis is now a hotbed of B2B tech startups. For example, Sigstr, provider of an email signature marketing service, is located there, funded by Edison Partners.
24/7 Wall Street
Amazon has sent an email with the subject line, “The new $10 and under store.” Observers are now wondering if the retail giant is now targeting the dollar-star market.
Campaigns & Elections
Viral campaign videos might replace email fund-raising, TV ads and other channels. Online politics expert Colin Delany explains why.
Business2Community.com
There will be 4.1 billion email users by 2021, forecasts show. Now is the time to start employing tactics and strategies to reach them.
Fairfield Current
Osterweis Capital Management Inc. purchased 140,370 additional shares of SendGrid stock, valued at roughly $3,723,000. In addition, SendGrid SVP Yanagawa Leandra Fishman has sold 10,000 shares.
Inc.
LinkedIn CEO
Jeff Weiner has shared what he thinks is the single biggest mistake in email: Writing too much. He says, “It’s easy to overlook the importance o clarity and brevity in emails.
Chief!Marketer
Grammarly, a writing assistance platform, is using a weekly email newsletter called Grammarly Insights to create engagement for the brand. Grammarly’s Drew Price shared insights and tips at the LitmusLive event in Boston.